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I am currently handling PPC program both on Overture and Google, my company is an bangkok based online travel agent that cover most of South East Asia tourist destionations.
Some of the keywords that we buy would only get 0.8& CTR is this bad? or normal?
Really, you should be more concerned with your ROI. Are the people who are clicking, doing what you would consider valuable (buying, makinig reservations, etc.) or are they just leaving?