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Overture's "click rate": what's that?

click rate of 300% on 1 search term

     
4:57 am on Oct 1, 2002 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 10, 2002
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What is the meaning of "click rate" in the manage listings panel? We happen to have 2 granfathered listings for the same search term. In the "month to date" report, one has 2 clicks with a click rate of 200% and the other: 3 clicks for a "click rate" of 100% (yes, the 3 clicks are rated lower!?) for a grand total of 300%, quite a performance! :) Does it mean that we get 3 time more clicks than the searches done on the term?