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When Overture says a certain term was searched say 20000 times that month, does it include the number of times it was searched on Ask Jeeves, MSN and the other partners it has?
If it doesn't, how does one estimate how many searches will be made via the partner sites?
We have customers with double figure CTR on several keywords and I just wanted to know what the norm was for search terms with over say 5000 searches in a month.