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ROFL.... I just got a flyer in snailmail from 7 search ...
"If you are selling flowers, why not promote yourself under greeting cards!"
...uh... dunno... maybe because flowers really don't have anything to do with greeting cards? Talk about a shotgun approach to ppc.... but I guess there is a way to make money with it.
NON relevant search...heehhe... have we come full circle? talk about a PR spin.... AV should have hired them a long time ago:)