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AltaVista and Overture Do a Deal

     

rubble88

2:00 pm on May 30, 2002 (gmt 0)

10+ Year Member



From the article, "Overture Services, Inc. (Nasdaq:OVER), the world's leading provider of Pay-For-Performance search to Web sites across the Internet, and AltaVista Company, a leading global provider of search services and software, and a majority-owned operating company of CMGI, Inc. (Nasdaq:CMGI), have entered into a one-year agreement in which Overture will distribute its high-quality Pay-For-Performance search listings to the `Products and Services' section on AltaVista's North American sites."

"Under the terms of the agreement, Overture will provide its top three editorially reviewed search results under the heading `Products and Services' to users of AltaVista's U.S. and Canadian search sites (www.altavista.com and www.altavista.ca)."

"The companies' original Pay-For-Performance search distribution agreement, which recently came up for renewal, was signed in November of 2000. This new agreement expands the scope of the relationship to include AltaVista's Canadian search site. AltaVista and Overture have also announced agreements to serve users of AltaVista's German and UK-based Internet search sites (www.altavista.de and www.altavista.co.uk)."

Full-Text at:
[businesswire.com...]

lazerzubb

2:20 pm on May 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



have entered into a one-year agreement

The question here is if Altavista will still be alive 1 year from now.

Baraucs

2:24 pm on May 30, 2002 (gmt 0)

10+ Year Member



Anybody know what kind of search volumes AV has these days?

caine

2:38 pm on May 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There has been a lot of discussions, on the forums for a while about the demise of AV.

Though, even here they still pull a crowd, when the crawls start coming.

I think AV's future is somewhat assured, though people moan, about this and that, its like the grandad of Search Engines, now that Excite and Infoseek have pretty much jumped out of the window. Still very much in my top ten.

volatilegx

2:59 pm on May 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm still seeing traffic from AV. I am saddened by this deal with Overture, though.

andrey_sea

3:03 pm on May 30, 2002 (gmt 0)

10+ Year Member



I am also still seeing traffic from AV like 1-5% of my search engine refferals. Would this deal actually help Altavista to stay afloat?

chiyo

3:06 pm on May 30, 2002 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member



isnt this no difference to the current agreement, except thay are adding overture to the .ca site?

chris_f

3:12 pm on May 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you have any AV questions I'm your man. I'm personal friends with a large majority of the programming team. However, there are things I cannot tell you.

Dispite AV's demise it has managed to keep alot of traffic. They still get a high volume of traffic and are beginning to rebuild alot of their systems. Their new algorithms and architecture is very advanced. As I have stated previously their new technology is what they need to bring them back to the top. Mark my words 'They will be back'. The change has already begun as people are beginning to see increase AV traffic.

ggrot

3:17 pm on May 30, 2002 (gmt 0)

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I'd love to see altavista return to some of its previous glory. It used to be a great engine.

skibum

3:47 pm on May 30, 2002 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



It would be nice to see them come back, but traffic from AV is virtually non existent for similar rankings on other engines.

rmjvol

3:54 pm on May 30, 2002 (gmt 0)

10+ Year Member



Thanks chris,

It would be nice to have a significant SE besides G.

Standard Disclaimer: Not that there's anything wrong with G. I love my Google traffic.

rmjvol

HyperGeek

3:59 pm on May 30, 2002 (gmt 0)

10+ Year Member



To me, this is the AV death rattle. I've been a HUGE AV advocate and it was one of my favorite engines up to about a year ago.

Not only does Overture lessen the quality of an engine's search results, but this also shows that AV is desperately trying to find other ways of getting paid without considering the overall effect on it's index - and it's user-base.

IMHO, the more engines Overture appears on, the less "unique" those engines become.

In the end, it will be Google and Yahoo! anyway, so I guess the other engines should focus on making their shareholders/partners happy since they obviously don't care about doing the same thing for their users.

EliteWeb

4:07 pm on May 30, 2002 (gmt 0)

WebmasterWorld Senior Member eliteweb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



In my opinion AV is going down and this is their final grasp for money. Milk the portal till it cant be milked no more.

Nick_W

4:15 pm on May 30, 2002 (gmt 0)

WebmasterWorld Senior Member nick_w is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Yes, that press release was a little crawly I thought:
Overture will distribute its high-quality Pay-For-Performance search listings

I hate AV, and it hates me too. ;)

Nick

heini

4:20 pm on May 30, 2002 (gmt 0)

WebmasterWorld Senior Member heini is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>isnt this no difference to the current agreement, except thay are adding overture to the .ca site?

Exactly what I'm thinking, Chiyo.

jeremy goodrich

4:50 pm on May 30, 2002 (gmt 0)

WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member



They may still be a live, and CMGI may have finally made some money in the recent past -

but how can any company that forgets it's core business for so long make a comeback? I just don't see it happening.

They are just making sure the revenue is still flowing while they can make it happen...they have enough pollution in their system with PFI, PPC, and OVER (love the initials on their new ticker) that I think as long as AV keeps it coming, they might be 'over' too. :)

My .02 cents.

And yes, this 'press release' seems to me a cheap shot at gaining some more traffic by announcing nothing really changed for us, but we'd like you to pay attention, anyway.

gsx

4:54 pm on May 30, 2002 (gmt 0)

10+ Year Member



It's a shame AV was one of the biggest and now is so much smaller, but when you look at their search results screen and compare with anyone else - it's a complete mess. No wonder people have moved and are still moving on to other engines.

lazerzubb

4:59 pm on May 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They may still be a live, and CMGI may have finally made some money in the recent past -

I think these URL's says it pretty clear.

[cmgi.com...]

Look at Portals (former Portals & Search)
[cmgi.com...]

meannate

5:01 pm on May 30, 2002 (gmt 0)

10+ Year Member



It's a pain to get indexed in AltaVista...

nell

6:08 pm on May 30, 2002 (gmt 0)

10+ Year Member



>I'm personal friends with a large majority of the programming team. However, there are things I cannot tell you.<

Why not? If the AV programming team can breach confidential info to their personal "friends" why can't you do the same with us? Aren't we your personal "friends", too?

Jill

8:42 pm on May 30, 2002 (gmt 0)

10+ Year Member



nell: LOL! good point!

chris_f: ask them for me why they dumped sites for no apparent reason right about the time they started pay for listing and will not answer emails for me, will ya? ;)

I used to love AV and had many sites listed with them but over the years they deteriorated and the traffic is basically dead for us. It's a shame, AV used to be a great SE, imo.

papabaer

6:52 am on May 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AV needs to do much more than offer a new algo or business deal, they really need tons of publis relations work to get back into the public's eye. Then and only then will any improvements be recognized.

I would love to see AV turn around. But will they? And more importantly can they?

ann

3:50 pm on May 31, 2002 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I quit using AV along time ago as everytime I did a search it seemed that 90% of the results were spamming ***o sites!

Didn't matter what keyword or phrase you used, it came up with such filthy languge in the listings that it was sickening!

Being gone is being good as long as it is AV!

Ann

rcaretti

2:20 am on Jun 1, 2002 (gmt 0)

10+ Year Member



It would really be nice if they got rid of the pop-unders. Talk about annoying...

I've actually seen a slight increase in traffic from them They now account for around 1-2% of my referrals.

minnapple

3:29 am on Jun 1, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have not used AltaVista for awhile now, so I revisited and searched for a keyword I target for by business. I found that I was the number one listing under that keyword search.

The keyword is targeted to a service/city with an average of 2 referrals a day from a number one position in google.
Conversion rate/sale is "really high" under this term.

Within a two month period I had (0) referrals from AltaVista.

 

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