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We have just expanded our existing partner agreement with Infospace (Excite)
all searches conducted at www.excite.com will now include
Overture's top five search listings at the top of the page. For selected terms,
10 additional Overture search listings will be displayed.
Users will see the same implementation when they conduct searches at www.webcrawler.com,
Excite's Web search directory.
It means bollocks. :)
See also: the Worldwide Words entry for the word [google.com].
Or, it could mean "I didn't know what the *lol* and smiley face meant, so I'm taking you seriously." :)*
* The smiley face in this post means "I'm joking."
(edited by: Laisha at 12:00 am (gmt) on Dec. 11, 2001)
as long as you're doing the math correctly it really doesn't matter how much traffic you get as long as your conversion rate can hold out.
PPC is a game of percentages: your conversion rate is a percentage, your profit margin is a percentage, the amount of money you are spending on ppc should be looked at as a percentage. When all you are dealing with is percentages, as long they stay within your tolerances you'll be fine regardless of 100 clicks a day or 1000 clicks a day.
I know in reality there are other factors but all things being equal if PPC is done right you will not go broke because of too many clicks.
It's doesn't surprise me in the least that Goto is now on Excite nor do I think this is the end of SEO. I have one site in a highly competitive industry with all kinds of PPC players and I'm still doing fine with no PPC.
Yes, good old fashioned SEO is fading away but we've still got some time.
:) Not to be larey, but I'm truly not naff. :)
(Don't mind me, I'm showing off for my tutor.)
Actually, SEO encompasses much more than simply search engine rankings. I know that I deal with the entire area of web promotion, as I'm sure most of us do.
I'm frankly rather happy with the encroachment of GoTo -- I refuse to call it Overture -- because it complements search engine results so well.
I feel you pain. I'd love to try out my new found knowledge but I can't afford to jump in the game - the bar is already to high.
What I really meant to say was: if you're already in the game more traffic won't hurt you.
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URL: [listings.looksmart.com...] <
In so many words, they now want a monthly fee from you if you have a listing with them, if you want to keep your site updated and well-promoted/listed in their directory.