MSN & Yahoo! Japan double listing in PPC

Dual listings for same company co.jp & com

[whats up skip]

I have seen one of the major travel companies has two ads (I assume through Overture) show one for their co.jp site and one for the Japanese version of their .com site.

I didn't think this sort of thing was "allowed".

To find it just do a search in Japanese for "Paris hotel" and you will see what I mean.

[bill]

Well, to the best of my knowledge MSN Japan is still taking advertisements from Looksmart as well, so you might be seeing something from their directory as well.

On the Looksmart Japan [submitasite.jp.btlooksmart.com] site there's a little blurb that says even though their service contract with MSN ended January 15, 2004, it resumed from March 5, 2004. This may be the same type of relationship MSN in the US has with the English version of Looksmart.

Even if both sites are coming through Overture, I'm not sure that this is violating anything on the MSN side. Overture is the one who would be policing this.