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I haven't received the official notification email but the site looks ready for business.
Some snippets:
Will your software detect if my competitor tries to click on my links?Yes. BidSmart will detect if any user or robot repeatedly clicks on an Advertiser’s links, and will record them as non-valid.
Keywords are assigned a minimum ‘floor price’ depending on the industry-type they represent and search frequency. The first advertiser to purchase a Keyword pays the minimum price. Thereafter, the dynamic auction system determines the value and price of any Keyword as advertisers compete for position on it.
Then positioning is by the usual bidding scenario based on your max CPC.
There is a monthly spending cap, which is good.
It is not fully ready. Apart from typos, there are errors if you bid below $0.10 such as:
The minimum bid for widget is $0.00. Please enter a valid bid.
This is a good feature:
I want my listing to appear when users search for:
* My keywords with and without locations I select. For example, 'flowers' AND 'flowers in melbourne'
* My keywords only with locations I select. For example, 'flowers in melbourne' but NOT 'flowers'
* My keywords only without locations. For example, 'flowers' but NOT 'flowers in melbourne'
If they are distributed to the yellow pages - I can see this becoming a hugely competitive business for advertising local businesses.
Not sure if it answers your question.
Distribution & SyndicationSensis® is partnered with a number of other popular Australian Websites that also display Sensis® Search Results including BidSmart™ Featured Listings. The Listings you create for your BidSmart™ Campaigns will appear not only on Sensis® but across the Sensis® Distribution Network, including Telstra and BigPond. Your Listing will be published on any new site added to the network. The ‘look and feel’ of your Listing may vary across sites within the network, but your Listing Titles, Descriptions and Keywords will not be altered.
I had heard that this was due to be launched "soon" but wasn't exactly sure when.
Distribution on the Telstra network - what a great way to gain immediate reach. Althought with Telstra's ADSL networking that keeps going down, the BigPond users will never get to see your add ;-)
Any idea what the distribution channels will be?
I'd guess the Sensis 'properties' ie whitepages .com.au, yellowpages .com.au, citysearch .com.au, whereis .com, tradingpost .com.au would be the main channels. Most other market channels are already aligned to Google or Overture.
You missed all the BigPond sites and Telsta.com.
From bigpond.com's search box one has to explicitly choose Sensis, and then the normal Sensis serp appears.
From Citysearch, I don't see my ad either because I chose International as my scope and Citysearch only gives you regions within Oz, or it is simply not yet linked to Sensis. Being a soft launch period, I can live with that. However, upon looking at the top of the screen, there is a separate search box for Sensis, and this one works fine.
From Tradingpost, there is no search box I can see, but after choosing a state, the search box does not see Sensis results. Yes, there is a logo that I can click.
Still, it is early days.
Onya
Woz
Most search marketing consultants recommend that Australian companies use Google and Overture. The Sensis search marketing service is in its early stages and does not yet attract a lot of traffic.
