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Australians will be able to search the web and phone directories using their televisions when Telstra's Sensis directory expands into web searching.<snip>
Interactive television will add another arm to Sensis's search delivery capabilities, now comprising online, telephone and print, and soon to include wireless.
I found this interesting.
Day and Ellis believe Sensis's main online competitors to be Google, ninemsn and Yahoo! - all of which use services such as news and free webmail to create a "sticky" portal that keeps users coming back.Sensis does have plans - a "clear intention" - to offer webmail, SMS and messaging services, but not necessarily this financial year or under the Sensis brand name, Day says.
After spending all this money on building the Sensis brand and then to have to develop another brand name doesn't make sense to me.
Actually - "NFI" is probably a more literal abbreviation.... they only open their mouths to dig a deeper hole.
Who decided to do the 1234 thing at the crazy price of flagfall Plus 4 cents a second anyway? Let alone the wasted branding. First thing I'd do if I was at Vodafone or Optus is have an operator with a copy of the yellow pages, and a PC with Google - and answer the calls! That would stuff the $9million dollar branding campaign in weeks!
The clowns don't even have www.sensis.com - but they talk about being a global player? Now interactive TV?
If these guys thought through where the $1.4 billion dollar monopoly spent OUR money - they might even have some respect in the marketplace.
But so far - all I've seen, heard and read is ridicule and snickering. Try a search for 1234 at www.sensis.com.au and you'll see how poor their search engine marketing really is.
Just fix the copper wire.
