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TELSTRA Corp Ltd is set to unveil plans to revamp its Sensis business with a new, youth-focussed search engine.
Sensis – which owns the Yellow and White Pages telephone directory businesses – will announce its new Internet search engine at a briefing for analysts and media next Tuesday.
Sensis released earnings
Revenue climbed to $1.36billion - up 11%. Without the Trading Post, up 7.6 percent.
"The search engine was unveiled today.
Facing an escalating price war in mobile phone market, Telstra hopes the search engine will create a competitive advantage and make the White and Yellow Pages more attractive to advertisers than rivals Google or Yahoo, and contribute to much needed growth."
A bit of a summary of business units:
Yellow Pages: Grew 4%
Yellow Pages online: Increased 63% with customers doubling to 35,000.
White Pags Online: 100,000 paying customers
Whereis and City Search: collectively grew 20%
Some nice growth numbers there!
Firstly, I don't watch TV so I don't know the thrust of the ads... but I'm assuming people will look to it as a cross between yellow pages and the web (if they don't, then perhaps that's the way Telstra should be plugging it - because that is where it appears to me the power lies).
I've done a few service / location related searches NOT using the 'In this location' feature and it looks pretty good.
I'm not saying it is good, but it looks good (just like VHS looked good all those years ago).
Firstly - they launch the 1234 service.
sensis®1234 is a new concierge voice service that will make finding information via the telephone easy - 24 hours a day, 7 days a week - no matter where you are in Australia*.....
Sensis has integrated the Telstra Call Connect (12456) service and the Yellow Pages® Connect (12451) service and launched a new, enhanced, operator assisted concierge service - sensis®1234**.
All calls to sensis®1234 are answered by an operator and callers are able to ask for a variety of information and be obtain connectedion to their requested service.
Except that Optus customers who dial 1234 will get the International Operator.... not the Telstra concierge voice service...... Thats nearly 35% of the Australian mobile market who'll see the signs on the backs of buses and get the wrong number....
Then - they launch the Sensis search engine today, after an extensive few weeks of public beta testing..... www.sensis.com
Now - try and find details on the Sensis 1234 service at the www.sensis.com search engine....
So - does this Telco grok the web? It spends $11 million dollars worth on advertising its own products - and those same products can't even be found in its own search engine?
Beware who you trust with your marketing dollars.........
Hitwise write good fiction
no - the only people who know about it is us
If I had to rely on some sort of traffic estimation service in Australia I'd rely on Hitwise. At least they've got data from the big ISP's. It's slightly better than plucking figures out of thin air and unsupported opinion, don't you think?
So imnsho there is no way they are going to get sensis.com.au searches right.