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Overture Australia signs News Interactive

3rd major online publisher in 3 months...

   
5:41 am on Jun 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



NEWS Interactive has become the third major online publisher in two months to announce a partnership with Yahoo's search marketing company Overture.

Overture has also snagged Ninemsn and Fairfax's F2 since opening its Australian office in February.

[australianit.news.com.au...]

5:57 am on Jun 9, 2004 (gmt 0)

10+ Year Member



Looks like Mel's claim of 85% market share was not over-optimistic after all.
8:52 am on Jun 9, 2004 (gmt 0)

10+ Year Member



Added

Personally I love this quote:

"The difference with Overture and Google is Google is a destination website, Overture is a partner," Overture's Australian managing director Mel Bohse said.

Woz

10:50 am on Jun 11, 2004 (gmt 0)

WebmasterWorld Senior Member woz is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Another story [theaustralian.news.com.au] about the News Interactive aggreement, courtesy of Brett who found this one.

"GOOGLE'S efforts in the Australian market have taken a body blow as News Interactive yesterday became the third major online publisher to sign a search marketing distribution agreement with Yahoo's subsidiary Overture."

"Ms Bohse said that, unlike its competitors, Overture employed editorial staff to ensure the keyword placements were being bought by companies with a legitimate link to the word."

Overture are certainly playing up the O vs G scenario.

Onya
Woz

3:40 am on Jun 12, 2004 (gmt 0)

10+ Year Member



Looks like Mel's claim of 85% market share

That would be 85% market reach not market share. My logs still say Google is killing Overture's entire network in volume of search traffic.

Overture employed editorial staff to ensure the keyword placements were being bought by companies with a legitimate link to the word

I also find the example of the airline industry funny because if you search for another airline brand on Overture/News you see Overture doing exactly what they're beating Google up for.

I find this sort of press rivalry a little sad when there is no substance behind it.

 

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