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NEWS Interactive has become the third major online publisher in two months to announce a partnership with Yahoo's search marketing company Overture.
Overture has also snagged Ninemsn and Fairfax's F2 since opening its Australian office in February.
"GOOGLE'S efforts in the Australian market have taken a body blow as News Interactive yesterday became the third major online publisher to sign a search marketing distribution agreement with Yahoo's subsidiary Overture."
"Ms Bohse said that, unlike its competitors, Overture employed editorial staff to ensure the keyword placements were being bought by companies with a legitimate link to the word."
Overture are certainly playing up the O vs G scenario.
Looks like Mel's claim of 85% market share
Overture employed editorial staff to ensure the keyword placements were being bought by companies with a legitimate link to the word
I also find the example of the airline industry funny because if you search for another airline brand on Overture/News you see Overture doing exactly what they're beating Google up for.
I find this sort of press rivalry a little sad when there is no substance behind it.