Looking for some more CPC or acquitision cost marketing options

What else works besides Google (and Overture AU)?

[huppy99]

Hi everyone,

Looking at increasing our reach with some more cost per action advertising. Adwords and Overture are the 2 obvious ones. (we spend a large amount on google)

Are there any other AU services that people have tried with good success?

[Warren]

From what I am aware, none of the Teir 2 PPCs don't have any distrubution deals in Australia. The Australian market is just too small to really allow these smaller engines to justify the cost of expanding operations here.

Oveture AU and Google AU will cover the majority of the market in Australia anyways.

As posted in this forum, Sensis will use the Looksmart technology at some point to do a PPC which you may wish to consider (when it goes live), especially if you fit into the demographic they are targetting.

If you have the necessary SEO skills, then you can use OSM and select only Australia/NZ. This will provide a bit further reach than just Overture Precision Match and - depending on your industry - can be cheaper than using P4P.

Warren