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Google expanded its AdWords paid search advertising platform into Korean, the 16th language for the program, the company said last week.
too bad goog is not that big a deal in ROK (number 6ish? in terms of search) and doesn't really have extensive distribution (even with hanmir)... at least not yet.
That's not to underestimate the big g since they haven't focused on this market much ;-)...and there have been a growing number of rumblings of more significant moves from the G camp.
well, its definitely heating up around here. :)
Time will tell, but other than that... I just don't think its a big concern/priority for them to be THE Korean "destination search site" (not that they'd mind).