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Someone will be celebrating!
I would have gladly built them a trading post for half that!
The Trading Post has been around as long as I can remember but I've been thinking that its days might be limited as people turn to an auction style "set your price" type of online portal to sell their goods.
Well done Trading Post!
Trading Post get a lot of traffic, and it's one of those destinations that is pre-qualified. If you visit the Trading Post - you go for one reason really; to buy or sell stuff.
If you go to Google you may be searching for the 8th Emporer of Ming Dynasty.
I personally like the fact that the searchers using their network will be qualified twice, once by the destination, second by the search term they type in.
Lets hope the ROI backs up this theory :)
Also, as with Looksmart, they now have access to a massive amount of small advertisers. The likes of Google and Overture would kill to have access to this market IMO, but whether it was worth $636m.... who knows!?.
If you can't buy "The Age", buy the next best thing, minus the political editorial implications.