PPC in Japan

GG, OV, and who else?

[Adam_C]

Have just seen this thread [webmasterworld.com] from earlier in the year about PPC in Japan and beyond.

I am particularly interested just in Japan at the moment.

Over the past few months I've been running campaigns with Google AW and Overture, and now am considering expanding this to any other providers out there.

Looksmart were mentioned in the previous thread [webmasterworld.com], but are they still worth while, or has the MSN loss hit Asia as well?

Any others I'd be glad to hear about.

Thanks

[bill]

LookSmart in Japan is positioned in a number of other sites and portals, so the MSN loss will probably not be as rough on them here. They were in BIGLOBE, DION, ODN, Excite, freshEYE, Hi-Ho, Lycos, So-Net and a few others last time I checked. They certainly have the coverage in the market. Technically they were doing PPC in Japan before anyone else, but they really didn't promote it well. In terms of results I know that we have at least one member here who wasn't too thrilled with his LookSmart returns. I don't use them myself.

There are also advertising opportunities on About Japan. They're not a very high traffic portal compared to others, but they certainly should produce well targeted traffic. I'm not sure that you could really lump About in with the PPC crowd though...

[whats up skip]

We were the ones that got screwed over by Looksmart Japan. This is pre-PPC days, but the market reach of Google and Overture combined is massive. The remaining market is only about 10% of the searches.

[bill]

skip that was a couple of years ago now. They still claim to put you in front of 70% of the Japanese internet user market. I only know a few people who ever used their Looksmart SubSite Listing PPC service, and they didn't have too many complaints. I understand that their directory listings aren't the best performers...