adwords copy bolding in Japanese

getting your keyword-copy to bold in the copy

[David_M]

Just noticed that to get your copy text to bold in the copy when its the same as the user search term- place a space between it.
eg. you want the keyword widget to bold
-from- blackwidget10,000yen -to- black widget 10,000yen.

Dont know if this will help CTR, but figure its worth a try!

[bill]

That's an interesting tip David. Thanks.

Do you notice a lot of Japanese advertisers using this trick? Doesn't the text look a bit awkward with the spaces?

[David_M]

I've noticed only a few sites using it. It does look a little strange-but the bolded characters take up a touch more space and even it out a little. If you have space in the title, it looks better.

I just tried it in the body, and haven't seen any difference in CTR.

[whats up skip]

We will see if it gives an edge with ads higher up.

Thanks for the tip.

[David_M]

Adwords on Yahoo Japan are bolding correctly without using the spacing trick.

There hasn't been any change in my CTR since getting adwords to bold in google.

Anyone else?