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Investing in Asiatic SEs

     
4:38 pm on Mar 17, 2003 (gmt 0)

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Hi!

Does anybody know (guess all of you) which is the registration fee for Looksmart and Yahoo for the following areas?

Japan
China
Hong Kong
Taiwan

And what if I had to invest with Baidu, Sina and Sohu?

Sina.com 300$ per year.

Baidu?

Sohu?

Many thanks to anyone who will reply!

12:47 am on Mar 18, 2003 (gmt 0)

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Yahoo Japan Business Express is 52,500
Looksmart Japan Express is 50,000. They also have an Express Direct listing that lists for 20,000 for 6 months.

SOHU is 2500 CNY (Chinese Yuan Renminbi) per year

11:22 am on Mar 18, 2003 (gmt 0)

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Thank you (once again ;)) Bill!

Would you consider money worth investing in these SEs? I know, for example, that the results of Yahoo Japan, come from Google AdWords and Overture. Do they appear as sponsored links, or are they "mixed" with the other search results? in your opinion: better spending money in Google and Overture campaigns to have also a good Yahoo appearence, or the classic Directory submit would be the best option?

Do you have any link (in english, please!) where I can find interesting information about Chinese and Japanese SEs?

Many thanks,
Luca

2:12 am on Mar 19, 2003 (gmt 0)

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Would you consider money worth investing in these SEs?
I've seen good returns on Yahoo Japan listings. They still show a lot of directory listings in the SERPS and generally are worth the investment. I'm not a huge LookSmart fan, but some people have reported varying degrees of success. If you have to choose one or the other I'd say a Yahoo listing will give you more.

results of Yahoo Japan, come from Google AdWords and Overture. Do they appear as sponsored links, or are they "mixed" with the other search results?
They have their own clearly marked sponsored site areas in the SERPs.

Do you have any link (in english, please!) where I can find interesting information about Chinese and Japanese SEs?
Here's the best link [webmasterworld.com] on the net for that type of info. ;)
2:33 am on Mar 19, 2003 (gmt 0)

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Caralis -

Baidu runs an Overture like PPC, the results show up on all major portals, Sohu, Sina, Netease, Yahoo China, Baidu, Tom.com etc.

Cost is about 0.30 CNY per click (about US$0.04)

1:21 pm on Mar 19, 2003 (gmt 0)

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Thank you guys!

great link, bill! ;)

7:41 am on Mar 24, 2003 (gmt 0)

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If I had to invest: Baidu.com

Also, interesting, is there is a reason you are avoiding the Korean market? (much larger internet market, in terms of e-commerse market penetration). I know Korea has recently introduced PPC to Korea (www.zingu.com) and they are giving KRW25,000 (about $21) in free-bidding for first time sign-up (minimum bid is KRW50, about 3 cents). Though since PPC is new there, I don't know what kind of results you will see. There looks to be an english version soon, but none present right now (as of this post). However, I know they respond to english email contacts and will help foreign based sites sign-up. Overture will launch its PPC services in Korea soon as well.

[edited by: Woz at 11:28 am (utc) on Mar. 24, 2003]
[edit reason] no Promos please. [/edit]

8:42 am on Mar 24, 2003 (gmt 0)

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Hi GrendelKhan_TSU!

no reason really for avoiding Korean market. I will keep in mind your suggestions and thank you for the accurate information.

12:01 pm on Mar 30, 2003 (gmt 0)

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baidu starts with .30CNY, it doesn't mean that you are going to get it with .30CNY. Overture starts with 10 cents, but you usually have to pay a lot more. If you advertise through some promoters, you can get combined sina.com and sohu.com or netease.com first page result for 4500CNY/year, pretty good deal. If you have larger budget, graphical ads is 5000CNY/month.