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Help SOS re Australian and New Zealand PPC

pay per click

     
7:51 pm on Jul 22, 2002 (gmt 0)

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Looking for urgent help guys

I am a UK based webmaster and have just landed a managed pay per click account from my eCommerce site the only down side is they want me to promote the site in Aus and NZ.

I will put my hand up and say I donít know where to go Down Under for ppc. But donít want to have to do a charge back to the customer on the fee

Any one know whats going on down there regarding PPC engines

any help would be most welcome

8:39 pm on July 22, 2002 (gmt 0)

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Hi Leon

I'm in NZ, and I'm not aware of any NZ based PPC programmes.

If there are any here, I would suggest they're not worth your time as, in my experience, kiwis use the big international engines for searching, even if they want NZ specific info. Those few in the know will use searchnz.co.nz for New Zealand specific searches, but it doesn't have PPC.

If you want to target PPC for NZ, I'd go through your usual major players. SEs that I hear most commonly referred to here are MSN and Google. I'd suggest Overture and possibly Google as a backup are going to reach your target better than anything else.

The problem here is that we are very 'connected', but the majority of users are not actually very savvy yet.

Wouldn't have the foggiest idea about Oz though.

5:39 pm on July 23, 2002 (gmt 0)

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thanks for the advice on that one.

anyone else got any idea whats going on for ppc in Oz

5:43 am on July 29, 2002 (gmt 0)

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Hi Leon

I'm another Kiwi and agree with deejay - currently there are no PPC engines in NZ. For this market I suggest using Google Adwords Select and Overture with regionalised keywords for PPC. Also LookSmart Australia provides PPC exposure (see below).

Like many I'm not a fan of LookSmart.com, however their Australian directory looksmart.com.au is worth considering. They have a PPC program called "LookListings for medium to large businesses" which gives high visibility exposure in all the leading Australian search engines, incl the 2 biggest - Yahoo Australia and NineMSN. Listings also appear in LookSmart NZ. See www.looklistings.com.au for details.

Something that was announced at the Search Engine Strategies Conference in Sydney in June is that these listings also appear in Yahoo.com when users have Aust and NZ IP addresses. i.e. instead of the normal Overture sponsored listings. This is a bonus because Kiwis and, I believe, Aussies, primarily use Yahoo.com, Google and MSN for search.

Hope that's of use.

10:04 am on Sept 8, 2002 (gmt 0)

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I don't really understand the nature of the web site you are trying to promote.

Is it a site featuring products (ie you are really trying to sell the products)to consumers or businesses,

Or is it a web site you are simply trying to drive traffic to?

This strongly determines the nature of the path you would take in Australia.

11:00 pm on Sept 8, 2002 (gmt 0)

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In Australia there is one PPC search engine called Lookle (www.lookle.com). I have seen hardly any referrals from them and can't justify any need to pay for them.
Anyone else seeing a significant amount of referrals from Lookle?
Looksmart Australia also has a PPC model in their Looklistings product. Web Wombat (www.webwombat.com.au) also has a similar product in their Featured Results section.

Apart from that I'm not aware of any other PPC search engine in Australia.

5:45 am on Sept 17, 2002 (gmt 0)

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Just thought I'd add that I've never seen a referrer from Lookle - for any of the sites we manage...
6:06 am on Sept 17, 2002 (gmt 0)

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Lookle has just recently (in the last week or so) upgraded their data/search engine.

Their results are significantly better. From the testing I did they seemed to be up with most of the leading search engines for quality of results. I don't yet understand their ranking or source of their data but it much better than the junk they were serving up a month ago.

As to the level of traffic. I don't know, but at least now they have a chance of making it. It is a bit of a chicken and egg thing.

7:13 am on Sept 17, 2002 (gmt 0)

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Lookle is a PPC search engine. Select keywords, select bid amounts, pay for clicks...
2:51 am on Nov 13, 2002 (gmt 0)

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Looksmart AU have a ppc model in place. They Syndicate listings to Yahoo, MSN, and some other AU based engines
3:00 am on Nov 13, 2002 (gmt 0)

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Ask Nathan Power [google.com] He lives in Brisbane, Queensland, Australia.

Woz

3:22 am on Nov 13, 2002 (gmt 0)

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From the LookListings page, Looksmart listings appear in "Yahoo! Australia & NZ, ninemsn, OptusNet, GOeureka and over 20 other partners in the LookSmart Network" although I am not sure who those other 20 partners are.

Onya
Woz

5:38 am on Nov 13, 2002 (gmt 0)

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I believe they consist of the local f2 network (large scale publishers here in Oz) and some portal/Isp hybrids.