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I think the directories had better reaccess the value to their customers of these listings versus an Overture listing. Since Overture results often preceed directory listings ... what is the point paying to be in the directory?
Still though ... I don't know if its really worth the annual fee?
I can only speak from a US perspective, but MSN is worth it only if it's not a competitive category. If not too competitive, then it's a gusher. Unfortunately it seems MSN buries new submissions and if there's more than 100 listings already you'll scarcely see a referral. It's a judgement call.
It doesn't look like the annual fee will be annual.... from me at least. I've already suspended submissions to Y? (unless it's ecom) and will do the same for L$ if they move to recurring fees in the US directory.
If they go to annual in the US there could be quite a flood of "non commercial" stuff flowing into Zeal.
The LookLi$ting reps used to say a site could expect about 200 click/month/URL but even with some very good placements we don't see anywhere near that...(when searches by company name are factored out)