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What to charge for link development?

What to charge for link development?

         

shmekkyl

6:55 pm on May 28, 2003 (gmt 0)

10+ Year Member



I searched through and couldnt find anything on this, maybe someone can point me to an existing thread. I am curious what I should be charging or what the industry average is for link development. I have a client who is interested in it. I could easily go and find a ton of potential links for her and arrange it all. I just have no idea what even to charge for this. Any ideas? Should I charge based on what the PR is of the links? The qualtity? A straight hourly fee?

Shak

7:01 pm on May 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



shmekkyl,

top post and 1 that many webmasterws would like the answer to, as well as link hunters.

I have been quoted anything from $500 for 50 PR3/4/5 links, to $1000 for 1 "quality" 7/8 link.

personally I would NOW not outsource the work, as past experience showed it did NOT work.

(should have listened to senior members who told me to do it myself)...

A good pricing structure would be a very GOOD hourly rate, this way you can really spend the time, get to know the industry inside out, and offer the best value for money to your client.

1 day spent on research soon shows who is sleeping with who, and various networks get uncovered, which could be useful or dangerous.

Time is the major factor here, so charge by that rather than Google PR.

Shak

mil2k

1:43 pm on May 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi shmekkyl,

Depends on what industry you are scouring the links for. Generally it should be $ 5 for any reciprocal link from a site with PR 4 or above. If you are giving related links only then the charge is like $8 per reciprocal link. Mind you the job you are attempting is very difficult bcoz the conversions for people resonding to link requests are low.

A good pricing structure would be a very GOOD hourly rate.

Use this method only if the client is close friend. Many people distrust hourly rates. They simply ask for returns. Also it's very difficult in the link popularity business not to be aware of PR. HTH.

Craig_F

2:46 pm on May 29, 2003 (gmt 0)

10+ Year Member



$5-$8? How can any money be made that way? Are those quality related links? I wouldn't bother unless it was $20 plus per link and PR would not be a consideration (barring PR0 of course).

mil2k

4:33 am on May 30, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Craig_F

The rates i said are cheapest and those of outsourcing market. As far as PR not being a consideration, it's very good but few outside the WW city limits understand that.

Are those quality related links?

The $8 ones are. But it also depends on who you give your work to. HTH.

stevenha

4:57 am on May 30, 2003 (gmt 0)

10+ Year Member



Interesting topic, shmekkyl. Very authoritative-sounding reply mil2k.

Suppose one were interested in searching for a provider of outsourced link development... what would one search for?

vibgyor79

8:48 am on May 30, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>> Suppose one were interested in searching for a provider of outsourced link development

Head for eLance.

martekbiz

9:18 pm on May 30, 2003 (gmt 0)

10+ Year Member



As someone who has recently develop a pricing structure for this I'll make comment.

What we do is we prodive 4 hours of research time to research all available sites in which clients *could* obtain links from (recip or not).

We then provide 1 hour to prepare a report on those sites as well as various other considerations that go into the weighting of good to bad sites to obtain links from.

In this report we also provide a link to the homepage of the site as well as the Add URL page/email address.

Additionally we provide some email snippets the client can use should they wish to conduct the Link Submission/Reqquest process themselves as opposed to us doing it.

Finally, we provide a cost to do the Submissions/Requests ourselves for those clients that do not wish to undertake this work themselves.

The above is a set fee no matter how many directories/websites we can obtain links from. If the going get tough and we're finding few places, we'll cut the research short and bill accordingly.

If the client wants us to undertake the submission/request work for the fee we quoted then we do it.

This works great for clients who are do-it-yourselfers and want to save on submission costs but wouldn't have a clue as to where to look for the sites.

Works great for us if they want us to do the submission work because the *work* is already basically done and now its a matter of sending out nicely worded emails.

Just my thoughts.

Aaron

shmekkyl

3:40 pm on Jun 3, 2003 (gmt 0)

10+ Year Member



What kind of numbers do you tell them to expect. Obviously some markets will have greater numbers than others - but what is a good range to tell them?