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Scenario: a prospective client is asking for design of 15,000 logos (black) to be used for print and web (although we only have to provide illustrator files, as the client has people who can then resize etc. for individual use). He will provide a list of required objects to design.
What would anyone reckon is a decent price to quote per logo?
Thanks. I'll do the maths in the morning... although the client asked for price per logo. Any figures seem reasonable to you of the top of your head?
(re. spanish comment - what were you trying to say? "see you later" perhaps? try "hasta luego")
In the traditional business world, logos can run anywhere inbetween $150.00 to $15,000.00 and more depending on the complexity and the value of the brand. Most ad agencies are going to charge a pretty penny to design a logo.
I'd first ask the client what their budget is. Then I would see if 15,000 logos could be developed within that budget range while still keeping it a win/win situation.
I have a source online who charges $25.00 per logo. They work from a long list of templates each separated by industry. Unfortunately they are not yet able to provide me with .eps files (Illustrator vector format). I end up getting them to produce 3-5 concepts for the client and then we redraw them in Illustrator. It's a lot cheaper than me having my graphics department come up with 3-5 concepts, they'd charge me at least $1,000.00.
Any more thoughts or pricing suggestions? Much appreciated!
Unless you want to do it as a loss leader to get the client in your books. But I still wouldn't do it for less than the absolute minimum hourly rate you're prepared to work for.
Have the client give you 5 of the uniques to work with as a test. See how long it takes you to knock out 3 different designs for each one. When you are done you'll have a total of 15.
Now, calculate the amount of time it took you to do that and add a buffer of say 1.5 to 2.0 hours. Don't undercut yourself. If you are in a bid situation it would be nice to know what the others are bidding.
joined:Apr 13, 2002
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