Opinions on website name - - - Please

I am changing the name of my web design site

[scottmonaco]

I am just starting a web design company and the current name is long. It is the name of my company that I have used as an independent consultant for 15 years.

The name is not web design related , it is hard to type and hard to remember. but I have used it professional for a long time. Well, after starting my company and getting my first two assignments and getting brochures and everything, I am considering my new name.

Is it worth the trouble?
Anyone out there went through this (Changing content, brochures, domains anmes, host names, etc...)

Opinions please...
Thanks,
Scott

[edited by: scottmonaco at 10:43 pm (utc) on Mar. 23, 2003]

[martinibuster]

Hi Scott,
I suggest you read the Terms of Service, then rephrase your question. Specifically, members are not allowed to drop urls. Members are not allowed to ask for site reviews.

Discussions are encouraged to be general, so that the ideas discussed benefit the many, and not be limited to a single individual.

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:) Y

[Travoli]

Hi Scott, welcome to WebmasterWorld.

What about your brand? Does your company have a good reputation from its 15 years? If so, maybe you could make an abbreviated version and keep the full formal name in small print underneath.

[martinibuster]

Travoli has a good point. Take for instance The Grateful Dead; After Jerry Garcia died the band became The Other Ones, and they've recently reformed and rechristened themselves as The Dead.

An abbreviated version of your name could still retain some of your current brand, with the actual change signalling the opening of a door into a new endeavour.

Put another way, it can be like Superman stepping out of a phone booth: He's the same... But different!

[samonaco]

hmmm, good point.
Yes I have chosen an abbreviated intial and with the rest of the name being 'web related'. My 'brand' is not relevant, my 15 years was in mainframe computers.