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Did you ever get the feeling you didn't want to go there?

Expensive, fancy site has done everything wrong...

         

Robert Charlton

8:34 pm on Mar 3, 2002 (gmt 0)

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Was looking at a site recently belonging to some professional friends. Zero search presence...

The site is framed, navigated by javascript pulldown menus, with "text" content on individual pages being gifs that are displayed only when you mouse over the corresponding (text graphic) hot spots. No text links at all. Hardly any text at all.

It's actually an elegant graphics design job, and the information, once you're on the site, is clearly presented, if you have javascript enabled and are curious enough to mouse over the hot spots... and it must have cost a lot of money to build.

I'm wondering... do I want to make a pitch to fix this, or should I remember the old saying about being careful what I wish for?

tbear

8:59 pm on Mar 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I should pitch for their competitors work if I were you Robert.
<g>

Travoli

12:20 am on Mar 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



RObert,

I don't see the harm in asking if they are happy with the traffic and visibility of the site. Does the site need to be visible on the SE's, or is it there purely for additional information when a brochure does not go into depth about the company?

If they are happy with the traffic, I would say don't bother pitching. If they say they wish they had more, BAM. You have the stage.

Good luck!

4eyes

12:55 am on Mar 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Could be worth a pitch.

When a site is so poor, it doesn't need much for you to improve the traffic - even a few information pages will make a difference, you can pitch for more according to their budget.

I like the idea of making doorway/information pages under the guise of 'text only' or 'printer friendly' pages - seems to keep the customer happier for some reason.

Marcia

3:24 am on Mar 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I had an inquiry about just such a site. Gorgeous, all in frames except for an initial splash page which is one big graphic, with virtually no text except links leading to products. The text consists of long lists of hundreds of keywords, not even any sentences. The main keywords compete against about 3 million each at Google.

The inquiry was for SEO, and I had to be honest and point out the impossibility of me personally accomplishing much with traditional SEO methods. Maybe someone else could, but my preference is to stay away from those areas. The owner evaluated what I'd said and indicated that they'd be doing a redesign, but there was no indication that they'd be investigating what is or isn't search engine friendly prior to a redesign. No redesign has ever been done.

There are other instances where I'd rather not, if it's evident that the site itself is unlikely to ever convert to sales. Some are like that.

tbear

3:32 am on Mar 4, 2002 (gmt 0)

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hehe, had a similar thing, Marcia.
Site was one big flash file. They got as close to negative hits as is possible. I suggested they needed a few pages with content and tried to explain what was needed without telling them too much. Then I realised they where pumping me. I spaced myself from them and notice now that they have made changes....
Now they have 3 flash files that make up the site LOL.
Funny thing is a competitor came along and has contracted me, carte blanche. Hence my earlier suggestion...

Marcia

4:09 am on Mar 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



tbear, that site was never changed.

>I realised they where pumping me
Even knowing and anticipating that it can and does happen, it's always hard to know how to deal with it when that starts to happen, which is too often. It's about the hardest thing to deal with.

tbear

5:03 am on Mar 4, 2002 (gmt 0)

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>It's about the hardest thing to deal with.
It sure is Marcia. I really needed the job, (they're a big outfit from Madrid and I have to eat) but I had to resist, and it payed off.
Ive been messing with seo for about 3 years where I live (found this wonderful place a couple a weeks ago), but till now many potencial clients have looked at me a bit wierd when I talk about it. Last week I got 3 new clients and I'm happy being patient.<g>

Robert Charlton

6:19 am on Mar 4, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



>>with virtually no text except links leading to products<<

No text links on this one. ;)

>>Then I realised they where pumping me<<

Ahh... that's a whole other problem... There are some great threads on proposals elsewhere on the board.

No, on this one I'd be initiating the discussion, and I'm just thinking out loud before I jump into the fray... about this kind of design and the culture clash that may happen when I address it. :(

minnapple

4:15 am on Mar 5, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No need to offend, offer to build a group of gateway pages, because "those search engines have no taste."
Incorporate some of the design elements into gateway pages to keep feel of the site. Point the links from the gateway pages toward the pages they have had design.
Everyone is happy, traffic is good, their investment in the graphic pages is returned (thanks to you).
It becomes a warm and fuzzy win/win.

Robert Charlton

6:57 am on Mar 5, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



>>build a group of gateway pages<<

Might work... I'm not sure, because over the years I've increasingly integrated doorways tightly into the sites I've done, so they're strongly integrated into the site structure. I haven't experimented with almost-orphan pages in a while.

I could probably built a bunch of "about" pages for each information area of the site. Linking would be something of a problem... right now there are no text links on this site, and no html links... They're all javascript. This is a techie designer's dream or nightmare, depending on how you look at it. Any ordinary linking would really jump out at you as a corruption of the design... and it is pretty.

There's also the home page... I always feel the home page should be well optimized, and this one doesn't have anything to optimize. I've even been known to use 100% frames, but the approach worries me more and more... I keep waiting for the axe to fall.

weisinator

7:42 pm on Mar 20, 2002 (gmt 0)

10+ Year Member



This thread reminds me of when I first learned how to, ahem, implement DHTML...

We'll just say that the only person amused by what I was trying to do was me.

rcjordan

7:48 pm on Mar 20, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>implement DHTML...
>We'll just say that the only person amused by what I was trying to do was me.

Heh! Yes, I know exactly what you mean. DHTML is a great temptress.

uk_dokey

2:21 am on Mar 21, 2002 (gmt 0)

10+ Year Member



Frames pages are no problem really, you can at least optimise the most important page (the default page)using the no frames tags. Just insert body tags underneath and away you go. You can write what you like providing you don't spam. I even prefer to optimise framed pages regardless if the fisrt page is text free or not.