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New to this -- how much to charge for website?

     
3:01 am on May 4, 2006 (gmt 0)

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Hi everyone:

I've been in the web design for quite a while but somehow all my clients were friends and I didn't really charge them anything. Now I was approached by a company to make a website for them.

They need it designed from the start. <snip>

So pretty much I'll have to do the following:
(1) Make pictures
(2) Retouch them (photoshop)
(3) Make HTML/Java client side
(4) PHP Server side programming for some basic visitation stats
(5) Possible over-the-phone maintenance afterwards.

They ask me to bid my price for it. Can someone clue me into how much this all costs?

Thank you in advance...

[edited by: stuntdubl at 1:51 pm (utc) on May 4, 2006]
[edit reason] edited specifics [/edit]

9:27 am on May 4, 2006 (gmt 0)

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was in the same boat, i just said no quote's , i charge by the hour as it the most fair to the customer and my self but i give a midrange of what it would cost for the basic setup.
10:43 am on May 5, 2006 (gmt 0)

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As you build a portfolio, on your portfolio page where you list samples of sites you've done, in the description put "A site like this would cost about XX" (or alternately, "A site like this would take about XX hours to put together"). Gives potential customers a ballpark.
12:02 pm on May 5, 2006 (gmt 0)

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I depends on your location also ... For example in India , this kind of work will cost apx. USD 150-200 Maybe less...) :-)

Unless there is a major design element involved, then you can charge a big amount of money $$$$ :-)

Better to go by the 'Hours it will take' X 'Hourly rate in your country'.

1:30 am on May 6, 2006 (gmt 0)

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Thank you guys. No, I'm not in India :) I'm American, living in the North West.

Without beating around the bush, how much would you charge per hour?

11:16 am on May 6, 2006 (gmt 0)

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No idea about the current hourly rate in your country... Sorry ..
11:36 am on May 6, 2006 (gmt 0)

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The last time I checked for the "generally accepted" rates for this type of work (a couple of years ago) the concensus was $45.00 USD per hour for "normal" projects.

In reality, I have always ended up charging what the local market and client's budget could bear - much less than $45 when all the hours are taken into account.

Moving into a new market area or opening a new business often means that it is more important to get some successes into your portfolio than it is to extract the maximum income from your first clients.

7:50 pm on May 6, 2006 (gmt 0)

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Thank you, especially Skier. I appreciate direct answer. Of course, I'm not going to overcharge anyone. I just need to know the number in a ballpark.

Anybody in the US?

12:22 am on May 7, 2006 (gmt 0)

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Without beating around the bush, how much would you charge per hour?

Enough that you fill the time set as work to the capacity that you are comfortable and can deliver on client expectations.

When your capacity is met, raise rates for all new clients to the point that you drop your least compatible customer.

Related:

  • Quick, what should I charge? [webmasterworld.com]
  • How to ease the blow on price quotes [webmasterworld.com]
  • [url=http://www.webmasterworld.com/forum31/1304.htm]When it comes to quotes and billing
  • 10:05 am on May 7, 2006 (gmt 0)

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    If it is a company, the key issue is supposedly "return on investment". You said, you'd need some php-scripting, so I guess, they do expect a bit more than just five pages like "about us", "how to find us" et.c. It is so easy to bring a simple website to the web nowadays, the company's CEO's twelve year old son could do that in two afternoons.

    The resources stuntdubl gave, contain quite a number of relevant issues. The first question is always: What does the customer actually want and expect?

    What about a long-lasting payment of a few cents per visitor (or other more detailed measures) as long as you maintain the website? Does the company know about the value and possibilities of good SEO?

    10:13 am on May 7, 2006 (gmt 0)

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    >They ask me to bid my price for it. Can someone clue me into how much this all costs?

    You can!

    1. How many hours will it take?
    2. How much per hour are you willing to work for?

    1x2 = a price.

    If you can't answer the above you are not qualified to do the work.

    If you can answer the above you know the cost!

    This is only complex rocket science if you want to rip-off your first valid customer! Don't do that, those techniques are best left to the experienced pro's with a reputation!

    4:07 pm on May 7, 2006 (gmt 0)

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    on your portfolio page where you list samples of sites you've done, in the description put "A site like this would cost about XX"

    I would first of all ensure that the previous client has no problem with others knowing what they paid.

    8:12 pm on May 7, 2006 (gmt 0)

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    Thank you all very much. Very informative links, by the way!
    they do expect a bit more than just five pages like "about us", "how to find us" et.c.

    Yes, they do. They actually showed me a website they want theirs to be like, but it looks like I can't post it here (the moderator took it out in my original post.)

    In other words, they want me to make pictures of different storage units they have (it's a self-storage company), present them on individual pages with unit stats and dimension graphs (I have to draw all that too) and make the whole thing into interactive wizard, so that customer could select appropriate storage through a series of question-answer pages. Plus there's a reservation page and user feedback page with its own validation. All this besides "about us", "how to find us" etc. pages, plus it'd be nice, they told me, to have some internal visitation stats.

    10:34 pm on May 7, 2006 (gmt 0)

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    Showing them a website and telling "Similar website will cost XX" is a good idea
    Another way is to charge them per hour
    11:27 am on May 8, 2006 (gmt 0)

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    Hello dc_2000,

    Since you have the link to the website that your clients would like to have theirs look like, so you can check the number of static pages, no. of dynamic pages, flash animations etc.

    We are a Web Development unit in India and we charge here on a per page basis. We usually charge here $15 for a static page with just static content like images, text, menu etc and $25 per dynamic page that includes PHP Scripting and database connectivty for database driven content.

    So, in this way you if you estimate the total pages as 20 (12 static + 8 dynamic) then you can charge $180+$200 = $380.

    Alternatively you can charge on per hour basis as well. the choice is yours...!

    Good Luck,

    Ajay Chadha (Director)

    <snip>

    [edited by: trillianjedi at 12:32 pm (utc) on May 8, 2006]
    [edit reason] TOS [/edit]

    7:48 pm on May 9, 2006 (gmt 0)

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    Wow, thats not much at all! I should've hired you and then resold it here in US :) I can't image it's so inexpensive there.

    Anyway, guys, it doesn't work to ask a question without a sample. Here's the site they want theirs to be like:

    How much do you think something like that would cost?

    [edited by: jatar_k at 8:11 pm (utc) on May 9, 2006]
    [edit reason] no urls thanks [/edit]

    5:53 am on May 10, 2006 (gmt 0)

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    [edit reason] no urls thanks [/edit]
    .... well, then I don't know how this forum might be of any help...
    7:16 am on May 10, 2006 (gmt 0)

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    .... well, then I don't know how this forum might be of any help...

    most people here know what various types of website look like, examples aren't always required! :)

    i think that percentages in msg 11 gave pretty much the definitive answer to your question anyway

    7:19 am on May 10, 2006 (gmt 0)

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    .... well, then I don't know how this forum might be of any help...

    Well, if that's what you think perhaps we should just close the forum down ;)

    8:39 pm on May 10, 2006 (gmt 0)

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    Guys, I'm sorry... I just don't like when someone edits my posts.... It's a big issue of freedom of speech in this country now.
    12:27 pm on May 14, 2006 (gmt 0)

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    dc_2000
    First - welcome to WebmasterWorld! :)

    >> they want me to make pictures of different storage units

    So you're going to do the photography as well as the site design and production work?

    Since this is your first paid job you'll need to take a swag at the price. I don't quote work anymore because there are too many unknowns. I give a range to the customer with the caveat that it may change depending upon what happens as we get into the project. That being said, I still use the basic formula of estimated hours X current rate. BTW - my rate has a built in multiplier of it's own that covers my overhead and profit.

    4:27 am on May 26, 2006 (gmt 0)

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    Thank you. I think you guys are right -- charging per hour is the best way out. I truly appreciate your contribution, you all were so helpful!
    4:36 am on May 26, 2006 (gmt 0)

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    Be careful when charging per hour as your hourly rate seem higher than the total rate.

    For example, if you think a website will take you 50 hours to build and your hourly rate is $50US/hour then you either quote $50 per hour with an estimated time requirement of 50 hours, or $2500. Psychologically, $50 x 50 hours looks a lot lot more than $2500.

    6:39 am on May 26, 2006 (gmt 0)

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    I don't see the client wanting an hourly charge?

    They will only ask you how many hours then add it up. and refuse to pay anymore..

    Best to break it down in to sections on what will be done and why, price and costings for it, then give them some options..

    Decide exactly what you will be doing, give them a price for that, pointing out that if any changes or addons are required then the price will change, if not, they get what you discussed at the price you discussed no hidden extras..

    businesses can handle that, they know the budget, they know the time frame, they can calculate the ROI..

    At the moment your problem is , it's like asking "how much does a car cost"? until you can decide with your client what type of car, what kind of fittings and fixtures etc .. nobody will know what the other is doing or wanting.

    Take that time to get a clear idea about your clients, get to know their business, their clients their product, the 2 or 3 meetings this will take is when you sell yourself and your design...

    That's the basics mate...