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SEO/Web Design Certifications

     
10:30 pm on Jan 26, 2006 (gmt 0)

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Hi guys,

I want to get Web Design and SEO Certifications of sort. For the Web Design I was looking at CIW certs and for the SEO, Im not even sure if anything exists.

Can you please recommend something?

Thanks much :)

10:01 pm on Jan 30, 2006 (gmt 0)

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anybody? huh...
11:57 pm on Jan 30, 2006 (gmt 0)

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I wouldn't expect there to be any sort of certification in SEO as it just boils down to common sense, hard work and experience.

The only people who truly know how the SE algorithms work are those who design them - and they are obviously under a NDA

Without this information, I see little chance of correlating SEO practices accurately with real world results. It is always going to be a matter of "try different approaches to see what works best"

So my advice would be that if you see anyone offering SEO certifications, they are likely to be at best useless, and at worst a scam.

11:16 pm on Feb 6, 2006 (gmt 0)

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Interesting question.

Web design certificate or degree is no problem to find.

SEO on the other hand is always changing so how to develope a complete course outline is the question.

IMHO 75% of SEO is sound fundamentals the other 25% is maximizing the changes in the algo.

It will take a veteran SEO (over 5 years in the biz) who also knows how to develope and market a "proposed course" to get a major college or university to consider the idea.

I have a few people in mind who are at that high of a level (no at this point I am not one of them not Yet) But they are all busy making $$ paying the electric ect.

It will be interesting to see which major school comes out with the first degree in SEO.

12:23 pm on Feb 7, 2006 (gmt 0)

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SEO on the other hand is always changing

Most things relating to communications and technology are always changing, but it doesnt stop organisations from accrediting professionals in those areas.

12:32 pm on Feb 7, 2006 (gmt 0)

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Most things relating to communications and technology are always changing, but it doesnt stop organisations from accrediting professionals in those areas.

Still, there aren't any reputable SEO qualifications that I know of.

hth, a.

1:05 pm on Feb 7, 2006 (gmt 0)

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certify (sr'te-fi) - To guarantee as meeting a standard.

So, you want to be certified eh? Many newcomers to the industry commonly ask this question. Unfortunately there is no governing body (just yet) for the SEO/SEM industry. Actually, our governing bodies are the search engines.

There are a few courses available out there. You can even get an official looking seal after completing one. Does that mean you are Certified? No, it just means you took a course to learn SEO, you were certified to someone's standard but, it wasn't an official governing organization that has been recognized by the industry or the public.

A few have tried to come up with standards for our industry. It hasn't worked yet. There are too many "sides" or "clicks" and it has been very difficult to get all sides to come to an agreement on standards.

Certifications look nice on paper and you get to sport little icons on your site promoting your certification. Does the general public care? Heck, most don't even know what we do, let alone know anything about a certification. ;)

4:56 pm on Feb 7, 2006 (gmt 0)

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Actually, our governing bodies are the search engines.

Then Macromedia/Microsoft are the governing bodies for web design. :)

DXL

9:55 pm on Feb 9, 2006 (gmt 0)

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SEO Certification shouldn't exist in paper form, it exists by you asking prospective clients to Google specific keywords and see that your existing clients are on the top five results, if not the first result.

Its akin to asking the Steelers' quarterback for QB Certification, when stats and wins are all that matters.

5:24 am on Feb 10, 2006 (gmt 0)

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when stats and wins are all that matters.
That's what BMW Germany thought until recently. Ethics and standards are only as good as those who practice them. As a licensed realtor I have seen my share of those who took the oath yet break it for the almighty dollar. This can be true of any industry that is said to be governed by a set of standards and codes of ethics.

DXL

11:42 pm on Feb 10, 2006 (gmt 0)

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My point had nothing to do with ethics, though. It was that certification has no bearing when productivity is the main issue.
12:00 am on Feb 11, 2006 (gmt 0)

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I think people are programmed to want to see the "piece of paper" which says you know what the heck you are doing.

I can set up a foundation course ie 80-90% of the must do stuff, I always thought of building sites like building a house you start with a strong foundation and work up.

Not a bad idea for a masters thesis if anyone is in school (and can still afford it ) Aaron from the seobook could do it if anyone could.

Yes there are others JB, DS, SM, ect.
Oh dam now you got me thinking of going back to school lol.

5:41 am on Feb 14, 2006 (gmt 0)

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Web Design is about lots of things, but the two that are above all else are:

1. Usability.
2. Likeabilty.

Certifying people for those will be tricky as they are judgemental. Good HTML can be present in billions of sites, they might not be usable or likable though!

SEO is even more tricky. If you follow Brett's guidelines you are probably doing the right things, but, you still might not succeed. It depends upon the marketplace and competitors.

Right now a good SEO can only be judged by their results. They may change from year to year.....so long-term certification isn't really practical.

3:17 pm on Feb 21, 2006 (gmt 0)

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IMO proven skills and track record are more important than certification, basically the certification is just instrumental.
3:18 pm on Feb 22, 2006 (gmt 0)

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There doesn't need to be a governing body. Anyone can decide to create a certification for this. There is no vendor, so no one to infringe upon.

People could become Hwy2hel Certified Search Engine Professionals. Colleges are not likely to be interested - until it becomes a great success.

The question is: is there enough of a market to make the effort of establishing yourself as a certifying authority profitable?

If you think there is, decide on the delivery format, write some courseware and an exam, get some certificate paper, and market, market, market, market, market.

I maintain there are many people here who have the skills to do this - you don't have to be the best SEO'er in the world, but you must have marketing skills and capital to invest. Certainly the most well-known SEOs would have an advantage here as they have a head-start on the marketing and already have professional clout.

Personally, I don't think there is enough of a market for a certification, but it is interesting.

12:52 pm on Feb 28, 2006 (gmt 0)

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From available SEO courses this one worth mentioning [seotoolset.com...]
1:12 am on Mar 2, 2006 (gmt 0)

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I've been doing SEO for ten years and I go through training again every year. Do a search for "seo certification" and you will see a group that does it (which is the same one I went through and high recommend).

It is strange how you get so caught up in the new issues of SEO that you often forget the basics. Going back year after year has really helped my career.

Unlike other posters on this topic, I see a clear need for it as I have seen the direct benefits. There is no way I would be where I am if I tried doing everything on my own.

Cheers,

CaboWabo

 

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