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I am sure that people do not want to reveal their secrets, but if anyone would like to share their pratices that have worked, it would be appreciated.
Maybe a list of 'outside the box' ideas
I've customized HomeFree so that some of the more advanced members can modify/maintain the body of their pages.
(edited by: rcjordan at 6:03 pm (gmt) on July 17, 2001
I have also heard the local newspaper classifieds can perform well.
This was just along the lines of a tactic we used to use at a Pizza place I worked in. We dropped off a single personal pizza to random offices (with our phone number), right before lunch time. The smell drove people in those offices to call and order 3-4 more, or come in for our lunch buffet. Hugely successful.
That's cruel! LOL... But fiendishly clever! my BF has suggested the same thing to me, everytime I have a fit over some company's horrible website: do apartial site re-design for them, show it to them, and say "If you want it, cough up the dough..." Interesting technique to think about, especially for a freelancer/self-employed promoter/designer with some time on their hands.
Of course, (for designers) you could end up inadvertently insulting the CEO's "web-design genius" grandson, who built the site at the incredible age of 9. But for an SEO, I don't see how you could go wrong doing "free samples"...
We offer a buffet/coffee break, they get a paper copy and a CD of the course, and basically learn... how difficult is to properly set and manage an online marketing campaign without professional help. Well, of course they learn more, but just to be short and clarify which is the final goal of this strategy.
I have been adjusting the course program during the last 2 years and I am getting now an average 20% response(attendees becoming customers).
I dare say that personal contact + free valuable content does wonders.
Surprisingly, we have found that although they would like to run more Internet focussed events, many of them dont really have many qualified speakers. Case in point: last time my boss spoke at an event, one of the other speakers was the Chambers "Search Engine expert". Talking to him afterwards, my boss discovered that he knew more than the alleged expert on many topics.
Because its goverment money, they are a bit loose with it. When we do a seminar, we charge double rate (full days top-whack pay for a half day out), and we are being PAID to do a sales pitch to a roomful of prospects that someone else has booked and qualified! Even if you dont get direct sales out of it, you often make useful contacts (new designers or partner companies, referrers, someone from another Chamber etc who want you to do the same for them)
Just dont start on my patch ;)
>If you're dealing in small company sites, this IS more prevalent than you would think.
and often less of a problem than you might think...I got a fair amount of business that way when I was starting out...it doesn't take long before a small company realises they like having a web site, but would like it even more if it wasn't totally unusable
:) I have a captured audience that, more times than not, read whatever is available within "hand's reach". In my hometown you can visit any restroom, at any time, in any stall and find either my business card or sales literature.
Reminds me of the job hunting tip I once saw... get some of those neon circle or 'marker' stickers, and stick it to your resumé. If more than 1 person looks at incoming resumés, persons #2, 3, etc., may be tricked into thinking, "Hey, So-and-So must've thought this one was worth marking up!"
Seems like your method is less likely to be 'found out' though. :)
They give each consultant a box of candy to have and makes sure that they are always filled up.
At one special occassion they sponsored a big meeting for some hundred people with cakes. All cakes had the url clearly written over it. They could see the increase in url-activity shortly afterwards.
BWA-HA-HA! ::snif:: The truly savvy marketer never goes anywhere without his/her Sharpie marker! :)
I suppose a nice, bold message on the inside of the stall door might be even more eyecatching than a regular brochure or business card sitting on the back of the toilet... maybe not the image you want to portray though. You'd really need to bring in a company logo stencil and some spray-paint to attain truly "polished" bathroom wall branding.