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I tried to search high and low in this forum to find an example of sales letter.
I want to send a fax/email/letter to my very first potential client, just to get a business to fully packaged a company's desired domain and their website.
But I just can't get the best way to write in the letter to approach them.
Yes, I can write a simple letter, but I appreciate if there's a professional way which can 'spell magic' to the customer.
Thanks in advance
Think why would the prospect want a website in a first place?
If it's a business, then the website must bring value back to the business. You need to show the business owner the benefits of having a website. You can't just say "well, everyone has one." Thatís not good at all. There are many businesses that would not benefit from a website. If you can demonstrate a positive ROI and clear benefit to the business owner, you almost guaranteed the sale.
Without knowing what business your prospect is in, I cannot give you any specific pointers.
Do not to think about yourself - think about your prospect. Put yourself in his/her shoes. Don't just think how to make the sale and make a quick buck. Do it as if you were the business owner.
My aim / specific:
Rubber-based products like Grommet, Damper, Oil Seal, 0-Ring, Boot Cover, Rubber-to-Metal Bonded Products, Motorcycle Rubber Parts
What will the company benefits:
1. Ability to market globally in high demand rubber industry.
2. Receives order from overseas.
3. Gives exposure and branding by having firstname.lastname@example.org email and companyname's website.
Pretty general isn't it?
Note all of the above sources are not nearly percised. The numbers can be way off. It should just give you a rough idea.
Now take those numbers and display them nicely to the customer. Talk about conversion rates. For exampe, if 3% of visitors buy from the site and an average purchase is $100, then the owner gets XYZ in sales per month. How fast will the owner recuperate the cost of the website.
Show them the dollar signs. Tell them how you can leverage their business.
The best resource I've found on writing effective cold leters is here:
Cold-Letters: Using snail-mail to open doors
This is actually one of several chapters of an online book on how to sell your services.
A) It's terrible in the first place. Most people use Adobe Acrobat Reader which takes forever to load for most people.
B) If you're using it so they cannot steal your source/images/ideas, it's also not smart. There are free tools out there to convert PDF's to HTML. I'm not sure how well they work, but they're out there.
A screen capture would work much better.
I'd already sent a fax to that company.
But I still had no reply, yet.
Just to share with others, I wrote that letter by getting an idea from [webmasterworld.com...]
It's from Suri's website.
Suri, is it copyrighted?
Here goes the sample letter.
Thinking of having your own company's web site?
www.yourcompany.com / www.yourcompany.com.sg?
Get in touch with us today! We shall design, host and maintain your website at a very competitive price and below the market price.
What you get?
Domain Name registration
Web Hosting with adequate server space
Complete Website design of upto 5 pages
Upto 3 email accounts. (POP3) e.g: email@example.com
Upto 3 email forwarders
Periodic content updations to your website.
Registration on various search engines periodically.
All websites will be hosted on high speed webservers with 99% uptime.
Your web site will be deployed within 14 business days from the date you formally confirm participation.
If you're interested, kindly contact me at +6512345678 or firstname.lastname@example.org
I didn't put the price as I'll discuss with the customer later on his/her budget.
How much he/her can afford.
The first, pretty much the very first thing a business man thinks of is , how much is this going to cost me...
Therefore it is always helpful to offer package examples, showing how much it costs and what you get for your money ( 3 different options is about right)
Start with your cheapest... then as you add more to more expensive options, break it down in to sections which offer added value...
Show the full life cycle, to explain the process, breaking down the design, technical implementation and marketing stratagies... and what they offer..
Anybody, commercial or not wants to know what they get for their money and why that offers the best ROI
When reading your sales letter, every business person will ask the following question. If your letter doesn't answer it, guess where it will end up?
"How will this contribute to my company's ability to make more money, spend less money or minimize risk?"
How does "domain registration", "adequate server space" or "99% uptime" accomplish that? The problem is, it doesn't.
Companies do not buy your product or service, they buy the consequences of using your product or service. What specific result can having a website produce for them? And your opening line automatically disqualifies companies that may already have a website but aren't getting the results they'd hoped for.
And don't get caught up in "features vs. benefits," because it's not about benefits, it's about results. More on Features vs. Benefits [entrepreneur.com].
[edited by: stuntdubl at 9:44 pm (utc) on May 26, 2005]
Here are a few additional resources that may be of assisstance: