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This is the best article I've seen on how to develop a site the gets high rankings on a search engine (google) is:
Find a niche market get a good search ranking on the major search engines and use Google adwords, seems to be the current trend for making money online from what I'm reading on these forums.
I have a fansite www.davidgrayfanclub.com for two years but haven't made much apart from maybe £100 from amazon. All the hits are going to one page which is wrong according to the advice above, I'm redirecting a domain name to a free server, but I'm going to redesign and see if this makes a difference.
It's always a learning process so have a look around the forums here, the advice is good. I'm a web developer for a day job so I might know a little.
So the advice is find a niche market and develop a content-rich website to cater for it; promote/market site to target audience (online and off-line marketing); make good use of appropriate keywords and keep refreshing content to attract new/repeat visitors and spiders; get good rankings on Google and Yahoo etc; use Google AdSense and (eg) Amazon affiliates and/or direct content-heavy site to own related e-commerce site (the latter idea from Sitepoint forums); make some money to at least supplement the day job (does anyone here actually make enough money through their sites to ditch the day job? and I don't mean developing/designing other peoples' sites, but making money from your own).
Does this sound right? Any other advice?
(does anyone here actually make enough money through their sites to ditch the day job? and I don't mean developing/designing other peoples' sites, but making money from your own).
Yup. Me and lots of other folks here. But it's not easy - at least it wasn't for me. Takes a lot of hard work to get rolling.
Identify your online revenue streams and then find the best way to develop them.
In my experience it takes at least 2 years for self started eBusinesses to take hold - given that you have a good product / service / site and a steady traffic growth rate - develop multiple revenue streams.
Some stream options:
Advertising Space (adsense, overture, banners etc)
Affiliate eCommerce (commission junction, linksynery)
Direct sale of physical products
Direct sale of digital products
Service Provision - Online or Offline
Memberships / Inclusion Fees (access and niche)
(if you think of any more please post :-)
Apply these to a "maketplace" , industry or your area of expertise and away you go...
Get your traffic wherever you can and tune up your business strategies often and read everything you can about online business / marketing / design - get good statistics and review them always...
(if you think of any more please post :-)
Doing deals directly with other businesses. I have a site on widgets that sells only widgets but gets a lot of traffic for "widget repairers". So I did a deal with a widget repairer, filter that traffic off to a separate "widget reparier" page where visitors fill in a form that goes to the widget repairer. The repairer pays me £0.x0 per referral. That little deal now earns me a £400-500 a month.
Analyse your logs carefully and think outside of the box.
I take over the web operation, Host it, perform maintenance, upgrades & customizations, apply seo, repairs etc... at no charge to the customer in return I collect a percentage of every transaction that comes through the system.
This system has been highly successful for me.
That makes great sense; its a very holistic, soup-to-nuts approach that small-medium businesses would find valuable (though they may not know it ;). A few questions that I'm sure others would find of interest.
What's your criteria for selecting clients? Is it high traffic or potential for it? Easy product / service fulfillment? Great reputation / customer service? Unique market niche?
Do you provide the client a content management system? Who handles the regular addition of keyword targeted content (if any)?
soon to be
-->Do you provide the client a content management system?
Yeah, I've customized web based administration tools that give the client total control of the product and customer management aspects.
-->Who handles the regular addition of keyword targeted content (if any)?
I've built Content Management into my solutions so my clients can add their own rich content but I manage content structure everywhere else throughout the site.