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One thing I was planning to do already ... was to make a small IFRAME version of our 5 most recent headlines (or most popular) and put that code on a page where people could freely drop it on their website if their site is related to ours. Then there would be a "For more headlines..." link at the bottom, which would point to the root of our domain.
I plan to do this anyway, but it's a ways down my list of things to do. However, I was thinking that if a lot of sites have IFRAME links on their sites, pointing to a URL within ours -- wouldn't that help out our page rank and then hopefully give us a little boost in the SERPS? If so, I may decide to move this development item up a bit on my task list ....
Thanks in advance!
However, in the scenario you describe, you are much more likely to be getting an attribute such as src="your-url-here" -- and that is not a link. It's been a while since I tested this, but it wasn't counted historically, and I would be surprised if it is counted as a true link today.
The iframe src attribute does help you get the iframed page crawled, if that is an issue for you. But it's just not a link and I have doubts that it will affect PR and so on. For starters, there is no "link text", not even a linked img element with an alt attribute.
If you're "going to do this anyway", as you said, then please do report back. I would be pleased to know that it helped you.
But based on how you've described it, I think this one is going to linger around towards the bottom of my to-do list for a bit longer.