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Part of the redesign is to rename all of our pages so that they make sense to the user.
Do we rename our pages now (using 301s) and then upload the new site in the future (it has a different link structure to it) .... or do we just upload everything at once?
My thoughts by doing it bit by bit were to minimise any potential google "shock".
Any thoughts would be gratefully received.
We generally do not rename URLs, if we can help it, we would create new content on a new and proper named URL instead of changing a URL for SEs - age is good!
If you must rename old pages it shouldn't matter what your timeline is, and you would be better to wait so the SEs can see all the new changes and deep index your new site.
Redesigns usually help the site there are of course a fe exceptions if your using a CMS. Try and get some new links after the design goes live. Keep in mind dropping and changing URLs may temporarily shift the site in the SEs, this is generally rare and usually will not effect the home page. In this case you may see shifts on the internal pages.
unfortunately, for various reasons, we have to change the page names and file structure.
With this in mind would you:
a) Change file structure (with 301s) now and then launch new site design in three months
b) Launch site redesign and new file structure (with 301s) all at the same time?
a) last time we redesigned we kept all the old page names to keep PR and possible grand-father effect...it's now very difficualt to establish where you are in the site from the url (plus the page names are terrible from an SEO point of view)
b)they are all in .htm and we are redesigning in asp.net (hopefully we'll then url rewrite so that the page structure looks like [domain.co.uk...]