I searched for a scientific term on Google and the No.1 result was a wikipedia page. The title of the result was as it always was but the snippet was in the same font size as the title and on the same line as it.
Where the url is listed on the next line, the url is prefaced by "According to <url>".
Considering the snippet gave me all the info I needed to know I didn't bother to click through to wikipedia. Hmmm ...