Strange results in the UK

Sponsored Links not showing at the heading

[vanessa19]

Hi
Just noticed today that the sponsored links are not listed at the heading of a very highly searched term and also at the bottom of the sonsored links the "list your site/etc" option is not there or the "more listings" option. Been the same all day no matter which DC is serving?
Looks very stange without the usual three sponsored listing at the top?

[vanessa19]

Hi again
this is on DC 64.233.179.104 now , but has been all day on various DCs in the UK

[colin_h]

Hi vanessa19

For most of Thursday my .co.uk showed the Test DC with the "sf giants" & giants.mlb.com combination. It seems to be back to normal today.

All the Best

Col :-)

[Ellio]

This is Googles answer to why the top adwords results sometimes dissappear:

To qualify for one of the positions in the blue area above the search results ads must meet all four of the following criteria:

1. The ad must be ranked in the top 2.
2. The ad must meet the minimum threshold of CTR.
3. The ad must meet the minimum threshold of CPC.
4. The ad must have been reviewed.

To preserve the integrity of our ranking, if the number one ad is not eligible to appear in above the search results no ad will be shown above the search results. Similarly if the second placed ad is not eligible to be shown above the search results but the top ad is only the top ad will be shown in this position and so on. In the majority of, but not all, circumstances the behaviour you have described is the result of an ad in either the first or second position which has not been reviewed. Moving forward, if you see this type of behaviour please send me an email with the keyword you are searching on and I will be happy to investigate further. Please note that if the reason that the first, second or third placed ad is not showing above the search result is because it does not meet the minimum threshold CTR or the minimum threshold CPC then the best way to give your ad a chance of showing in the blue area above the search results is to rank higher than the ads in question.

Hope this helps

.