Forum Moderators: Robert Charlton & goodroi
PageRank of the linking page, one of the most important factors, determines how much valuable importance is passed on to your page.
The higher the PageRank of the page linking to you, the higher the value you get.
Each link to your Web site is considered a vote. If your neighbour states in public that you are very trustworthy, or that you are his best friend (Google PageRank 2), this is of course a less important vote than when the President of your country says the same (Google PageRank 9).
Number of links on the linking page
The value your web page gets from a linking page is equal to the total PageRank value of that page divided by the total number of outgoing links on that page.
Getting a link from a PR4 page that has only 20 outgoing links is much better than getting a link from a PR4 page that has 60 outgoing links.
With the same philosophy, it is better to get a link from a PR2 link page that has only 10 outgoing links than getting a link from a PR4 page that has over 100 outgoing links.
It is therefore as important to evaluate the total number of outgoing links on a links page, as it is, to evaluate the PR of the linking page.
This is where many people often falter, as they usually insist on getting a link from a high PR page, but if that page has 100 outgoing links, your page would only get 1/100th of that value.
what are your views?
While the option of writing lots of articles about painted eggs is a sound one for some people/situations, it is not the only valid strategy.
Another option would be to concentrate on creating a really outstanding painted egg ecommerce site -- one with the best possible photos and descriptions of each of the painted eggs that are offered for sale, with convenient methods for finding just the right size, color, etc.
That's still a form of "creating great content" particularly if it is done in the right way (good internal anchor text, etc.)
In and of itself, that may not be sufficient to attract huge numbers of high quality inbound links.
But it may be sufficient to enable you to convince many of the non-ecommerce sites in this niche -- the egg collector sites, the hobbyist sites, etc. -- to link to your site, particularly if you are willing to become a a "sponsor" of their site, or to advertise on their site if they run ads, etc.
Depending on how tiny the painted egg niche really is, you may not need a lot of these high quality links, but you are unlikely to get any of them if the site itself doesn't look credible, so its fair to say that these types of links are also "votes" that provide an "signal of quality."
The acquiring of links (wether through exchange or one-way) is not independent of the quality of the contents of the site. A lousy site will only get lousy links.
If the owner (or the webmaster) of this hypothetical site doesn't want to/is not capable of making an intersting site (interesting for those who like painted eggs in this case) then, I certainly hope Google will not rank the site high, irrespective of the number of low quality links it might be able to assemble. In fact, I believe Google is continuously adjusting its algorithm in this direction, so that it is becoming increasingly difficult to rank high on poor quality links.
Do you believe or do you know for sure?
There is a difference.
Some people believe in aliens.
You know what,paintbox,i've been hearing about that a
lot lately,that Google is adjusting his alogarithm in this direction.Is there a proof for that? A quote or evidence or something?
Because many people seem not to be bothered about this rumor.Is it because they are stupid or simply misinformed?
But it is a belief that is supported by a lot of posts by a lot of people on lots of forums after the Jagger updates. And it is well in line with Google guidelines ("Don't participate in link schemes designed to increase your site's ranking or PageRank") and with Matt Cutts post here: [mattcutts.com...]
I would say your SEO strategy will depend upon your business plan like for example
1) If you have manpower and money to spend on designing several sites to sell same product, you can risk a very active Link campaign (may be from non related sites as this surely works in any case)and do not worry and getting banned in short/long run for a few sites as others may be still ranking well on SERPs.
2) If you wish to play a long run game and your website is like a Brand (rediff for example) then better to build upon Content, features, gradual links from very relevent sites etc as you cant risk to be banned or outta SERPs but in this case returns may be delayed. Here if you have Capital to spend upon you would require a bit of advertising.
3) You dont have a big setup and cant spend on manpower, then why not consider concentrating over on site SEO mixed with active link campaign (with relevent sites) and PPC as well?
This way you may be able to perform well in a few months and build upon assets to come out and play on a big scale.
** I assume that you have the knowledge of analysing gains v/s expenses over PPC and know some number crunching.
4) Why only Ranking in Google? still 40-45% of the Trafiic can be generated from non google Search Engines which are easier to crack.
Specifically "Link Building" is not the start and end of SEO in my opinion though it facilitates good ranking in SERPs but how do you practise it should be related to your business plan.
By the way I dont blame people who do crappiest Link exchanges and still rank well and do some business in short run, as this is what we are here for :-)
Ankit
By the way I dont blame people who do crappiest Link exchanges and still rank well and do some business in short run, as this is what we are here for :-)
I don't blame them either, but I hope Google will eventually manage to weed them out from the highest search results...
Will Google succeed?
Time will tell.In reality it seems that linkbulding companies are thriving and sites which have been optimized by link building techniques are not scarse(scarce?)in the top ten positions.
Inspite of that,you guys have got me to rethink my whole strategy.I'm considering to suggest to my client that we might have to change our strategy from massive link developpement to massive content developpement.
As for developping content ,we d'ont have the budget to hire someone to do the job.
I once heard a proverb:"If you want something to be done right - do it yourself"
To come up with ideas for new content i will have to use new parts of my brain.The right side of the brain is believed to be the creative side.
Thanks everybody.
Whish me luck
This inspires me to do this :
Put 2 websites on the same url.
One website is popular the other isn't.
I use the high PR of the popular site to boost the PR of the non popular site through a hidden internal link.(Hidden to humans but not hidden to spiders)
Would it work?
Why bother separating them and hiding the link between tehm? Why not just add the potentially popular content to your unpopular site?
If you are worried the unpopular site will scare off potential inbound links, for some reason, then perhaps your idea might seem to make sense, but it really depends on the type of links you are trying to attract. Savvy webmasters may be scared off by the unusual arrangement, and particularly the hidden link, so this may backfire.
Think of it like this: Let us say that, in my car, I cannot see the speedometer (Let's assume there is a big Google sticker covering it). So instead, I look at how quickly my automobile's odometer is progressing. It's not anywhere near as accurate, but it gives me a general indication.
Of course, by the time you have figured the math, I would have decided whether the site was relevant, of good quality, and have requested a link.
The Komodo Tale
[edited by: tedster at 6:14 pm (utc) on Feb. 3, 2006]
[edit reason] remove link [/edit]
Because the two websites deal with entirely different subjects.No relation whatsoever.
"Why bother separating them and hiding the link between tehm? Why not just add the potentially popular content to your unpopular site?"
Because the two websites deal with entirely different subjects.No relation whatsoever.
In that case it sounds like a potentially very harmful thing to do. It might boost the PR of the unpopular site. On the other hand, adding a lot of unrelated pages to a site would confuse Google as to the theme of the site. Thus, the popular part of the new site would probably drop in the serps, and the unpopular pages would still rank poorly. Pages don't rank on PR alone - the consistency of the theme is one of the factors that count.
I have a home page with a PR of 7, similar to that of WebmasterWorld. The static internal pages of WebmasterWorld, for eg.
[webmasterworld.com...] PR7
[webmasterworld.com...] PR7
[webmasterworld.com...] PR6
[webmasterworld.com...] PR6
All the pages in the right side panel have a PR of 6, the Forums Index page has a PR 7.
Now if I put all the pages in the right side panel in a folder and disallow the folder from getting crawled by the Googlebot, will the pages get the share of PR from the home page.
I presume you can get me?
