hi everyone,
We have a site where some pages are tuned for closely related keyphrases and therefore we often find in Google SERP the link 'more results from site'.
I have observed sometimes that by hitting the search button a couple of times, google provides random results for a particular keyterm from our site's pages.
Is this because we have pages optimised for closely related keyterms?
Also if one of the pages is completely removed from our site and no longer exists, does google simply just replace it with another from the group?
Opinions/Suggestions are welcome.