Best Way to Display Ads on Site

[Darcy]

I was wondering what the best way is to display ads on our site would be so that google will ignore them.

Our site would have an ad and obviously when someone clicks on it would take them to another site. I don't want google to follow the links and don't want to accidently incur a penalty which may happen with certain types of re-directs such as javascript.

Any advice thoughts are appreciated

[tedster]

Google doesn't like it when you use sneaky redirects for traffic that is COMING to your page -- so that people don't see the same content that Google reported on in their search results.

But a javascript or cgi script for tracking clicks on an ad is not the same situation - it's about traffic that is LEAVING your page, not coming to it. As far as I know it should not be a problem in any way.

[eyezshine]

Just use <a rel="nofollow" href=etc.....

Googlebot won't follow the link and you will be fine.

rel="nofollow"

[jcmiras]

"Just use <a rel="nofollow" href=etc.....
Googlebot won't follow the link and you will be fine.

rel="nofollow"
"

Google don't but Yahoo and MSN does. I think both of two should also have to consider.

I think the best way is to use javascript "ONCLICK".