I believe i have seen enough examples to say IMHO the new Google algo is weighted against content. The algo for money terms seems to more geared to offpage and structure than ever before when balanced against on page content. Google seems very happy to rank near empty pages on competitive terms based solely on their structure within the site, offpage factors and keyworded urls from empty directories. For example they are at ease with a page linked as keyword1-keyword2/keyword1-keyword3/keyword2-keyword1.html when the two directories have no actual pages, they exist only to add keywords. Now if they page at the end of it is near empty that's now good. Add a page of true content to that and repeat the keyphrase a few too many times within its natural structure and you are letting loose the filter dogs. These dogs only get unleashed when they can feed on content, remove the content and you can walk at ease knowing their will be no filter dogs removing your page from the serps. Already we have seen the start of webmasters having to remove content and structure from their site and pages to overcome these filter dogs. But we are not talking about over optimising or spamming. Now organic structure is taking sites out of the serps. For me this marks a sea change from the days when optimising for google meant putting up content and making a site for the user. I hope this is not the Google of the future.
