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Google Search Patent : User Profiling in Organic Rankins

Bye Bye PageRank, Hello ProfileRank

     

lorenbaker

7:35 am on Nov 3, 2005 (gmt 0)

10+ Year Member



I call it ProfileRank, Google calls it PersonalizedScore :)

Google has filed for an organic search patent, Personalization of placed content ordering in search results [appft1.uspto.gov] , to serve organic search results based on user profiles.

This is a bit different than their Google AdWords patents as this time the user profiles may be used to manipulate organic ranking in a new algo.

Kinda like Personalized Search, but the end user is not aware of the personalizarion.

Such profiles are created by Google and gathered from previous queries, web navigation behavior via tracked links and possibly sites visited which serve Google ads, computers with Google Applications installed such as Desktop Search, Google Wi-fi Connection or Sidebar, and personal information which Google identifies which may be “implicitly or explicitly provided by the user.”

kaled

10:24 am on Nov 3, 2005 (gmt 0)

WebmasterWorld Senior Member kaled is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Other than guessing the contextual meaning of a keyword (that has multiple meanings) this will not improve results for users. It could, however, cause problems for webmasters. It could also land Google with yet more bad publicity of the "Big Brother" variety.

Overall - probably a waste of time for search technology but may be useful for adsense.

Kaled.

BeeDeeDubbleU

10:38 am on Nov 3, 2005 (gmt 0)

WebmasterWorld Senior Member beedeedubbleu is a WebmasterWorld Top Contributor of All Time 10+ Year Member



It could also land Google with yet more bad publicity of the "Big Brother" variety.

There is a headline article about this called, "Google, Friend or Foe?", in the Dec 2005 PC Pro Magazine in the UK.

QUOTES:

"Google knows what you buy, what you read and who your friends are. How long can we continue to trust it?"

"Stop thinking of Google's services in isolation and imagine what happens if you link them all together."

I believe that this is the single most important threat to Google's dominance and success. Many of the people who are establishment "watchdogs" probably have not cottoned on to this yet. Watch the **** hit the fan when they do ;)

annej

9:36 pm on Nov 3, 2005 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Personalized search might be OK if you choose to use it or not. Otherwise it could be a real pain. Sure we all probably search some things more that others but when I am looking for pages on a topic I haven't searced before I want that info, not something based on what I've looked for before.

Also when a whole family uses a computer the search wouldn't mean much.

Maybe it would work for setting adwords on a page.

Katie_Venra

1:26 am on Nov 4, 2005 (gmt 0)

10+ Year Member



Yup BeeDeeDubbleU i read an article or two which was simmilar to the PC Pro one.

ComputerActive is going to run with a story line about google at the end of this year from what i hear. There's been a few eyebrows raised by the way google is starting to spread it's wings.

zooros

11:37 am on Nov 5, 2005 (gmt 0)

10+ Year Member



the first discussion where i ve read about this was at last years chaos communication congress in berlin (europe's defcon).
the title of the speech was something like:
"Suchmaschinenpolitik. Google is watching you!" (German ... but babelfish can help ...) the speech the paper and the slides should still be online.
 

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