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G has been asking and is open to ideas on how to improve its SERPS. The fundamental problem is it relies on either off-page or on-page factors to rank the pages. Black Hat SEO’s also have exactly the same ability as White Hat SEO’s to extract what is favored by G’s algorithm over a period of time – in fact the black hat SEO’s probably have an advantage in that they have more capital available to meet G’s attempts like 10 year registrations to game it opposed to white hat sites. G’s answer to this has been to use methods like DATE to clean out the SPAM – not an ideal situation because its taken everything out of the SERPS and prevents fresh content to become available in their SERPS.
Some sort of G qualification or verification is necessary in my opinion. Some sort of license needs to be created where a verification code can be placed on sites who have – written, paid for and passed an exam? – or submits IP addresses, domains etc under a QUALIFIED license. Just like doctors who practice illegally SEO’s would be at risk of loosing their license - part of the responsibility of owning a licence would be to report BLACK HAT sites to saveguard and protect your profession. To a degree G is encouraging us to do this via SPAM reports. To a certain extent this has been attempted by dmoz – G has fortunately not used dmoz completely as I am sure they must recognize how corrupt that directory really is. The first place I would look for black hat spammers would be the editors at dmoz who don’t list sites.
The question I am suggesting in this topic is ideas to help meet G’s goal of listing only quality sites. Maybe it’s not a registration process. Here is the problem – what is the solution?
What methods for on-page and off-page algorithms are necessary to prevent webmasters from gaming Google’s algorithm? Remember that whatever you suggest – look at it again from a black hat perspective – IE “OK so that’s what they are doing – OK so now how can I fiddle it and make my site appear to look like they are conforming?
You are learning his methods and his software, so it is not exactly what you are talking about. Google does have an adwords professional. So who knows, maybe we'll see an seo professional coming out.
[edited by: lawman at 12:40 am (utc) on Nov. 3, 2005]
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