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Different link structure

7:43 am on Oct 28, 2005 (gmt 0)

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Our site is PR6 and has about 13.000 pages indexed in google.
We are just to lunch a redesigned site which has a different link structure than the old one. How will this affect on google and other SE? Will google re-index our pages or what?

Our visitors are mainly from SE so our worry is in place.

12:46 pm on Oct 28, 2005 (gmt 0)

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we are in the same boat and would love some input on this ... should we 301 all the old pages to the new urls - or maybe 404? Any input would be greatly appreciated.
12:49 pm on Oct 28, 2005 (gmt 0)

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When you say "Link structure" - are you only affecting how pages link to each other, and not the file names themselves.

If just the link structure - then the impact will depend on how do you it frankly.

Do it will, and the impact will be postive - do it badly, and well...

1:06 pm on Oct 28, 2005 (gmt 0)

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Do NOT change the url at all! Don't 301 to a new url. (Unless you want to lose all your traffic for some time.)

Changing how you link to them on your site (navigating to the links) shouldn't kill you.

1:14 pm on Oct 28, 2005 (gmt 0)

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"Cool URIs don't change" -- Tim Berners-Lee.
1:44 pm on Oct 28, 2005 (gmt 0)

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I would avoid 404's - google will probably leave 13K dead pages in the index, causing havoc for years to come.
2:03 pm on Oct 28, 2005 (gmt 0)

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Depends if SE effect the bottom line. If you have a quality custom 404 page with search box etc it should not matter too much. You will lose some deep backlinks links but quality sites are rarely effected.


2:47 pm on Oct 28, 2005 (gmt 0)

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I have a much smaller site, but had to reorganize recently. Added a layer of sub-category pages off the main index page. Traffic jumped immediately--the search engines and visitors both like it.

I did not change any URLs--the sub-category pages are new, and all the other filenames have stayed the same.

3:13 pm on Oct 28, 2005 (gmt 0)

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The site is compleatly reorganize and links will be difrent (human friendly) as before.