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Does this make sense? Yes, our site is for Canadian public and not US. It is .org and .com - but not .ca.
Should I start looking for hosting company in Canada? Does it matter? Or is this something weird and temporary with all changes with google's serps.
Other clients targetting keyword outside North America Country, hosting in the US rank on MSN and Y but nowhere on G. I have noticed competiting sites that used to rank well no longer rank as well but still rank for a few keywords where they are hosted outside the country the keywords target.
I would be very interested in a solution.
I argued some time ago that a meta tag is required to identify geolocation but, so far as I am aware, search engines/W3C haven't bothered to choose one...... crazy.
If you are not using a country-specific domain name, for searches that are country-specific, the host's location will be used.
Kaled... can you elaborate a little? If www.example.net (not country specific domain), which is a site about Swedish tourism (country specific searches), is hosted in the UK, then "the host's location will be used"
What exactly does that mean and what are the implications for search results in Google?
Searching google for "pages from the uk" tends to return .uks and .coms located in the UK - because that's what google can work out without a problem.
Most of the search engines will use a combination of factors but one of the important ones is the IP address allocation by country. When IP addresses were first handed out certain blocks were identified with certain countries. This got a bit muddied by people selling their allocations to people in other countries but by and large it is still a pretty good indicator of where a page may be coming from.
The Canadian situation is a bit interesting in that if a company is using Canadian identified IP's they will get a boost in the Canadian version of Google and so far I have seen no evidence that it costs them any rank in the US results. Best of both worlds maybe!
then Google might be able to work it out from the page contents, but you're not giving them the big clues, if you see what I mean.
If I use titles that accurately indicate the page topic, meta tags that properly describe the page content and use well constructed content with the appropriate key words and anchor text..... then Google knows darn well what the page is all about.
Having the site hosted in the topic country doesn't seem to add anything to what Google already knows about the site pages.
Any definitive data on this? Are there any other reasons why a UK topic site should be hosted in the UK, a Swedish topic site hosted in Sweden etc etc.
If you are UK site and have .com then you will not show up in the "pages from the uk" radial box option on Google unless you host in the UK (not just a UK company many of them have servers in USA for much, much, much, much cheaper bandwith!)
To save money they changed hosts and, although they thought they were dealing with a UK host, they ended up on a German server. Their positions tanked in the UK Google.
They them moved back to a UK server and their positions returned almost overnight.
Thats enough to make me believe that the physical location of the server matters.