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Just done a search for one of my sites I noticed 4 other links to some important pages under the main link.
Just to be clear, I dont do google sitemaps or paid ads. Im very impressed with this - these pages may not be my most popular, but they are pretty much on target :)
Good job google, me likey :)
Yes. This has happened on one SERP where a competing website long has had the #1 and #2 spots, and mine #3 and #4. The curious thing is when Google did this to the competing site, THEY ALSO removed that second, indented listing. Thus my site was bumped to #2 and #3 on that SERP.
Having said that, 1 of the 4 is a page which isn't even linked to from anywhere else on the site.
Even more confusing is where they get the anchortext for the links from - it certainly isn't anything I have written, which makes me suspect it might *just* be done by hand... though why Google considers my site worth doing this to I *don't* know...
The only thing I can think is that most people doing a search will *probably* click on my site and then not go anywhere else, since it's pretty comprehensive (being the official site and all).