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Q's about Google "ranking" - been gone a year

Directory names, page names still importrant?

     
3:21 am on Aug 26, 2005 (gmt 0)

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10+ Year Member

joined:Oct 13, 2003
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I've been gone for a year; I manage a website that hasn't been updated since I've been gone.

I have a couple of basic questions - any input/advice is gratefully appreciated.

1. When I left, Google was highlighting search words found in the page names/diretory names of the SERP's.
I notice it no longer does this.
Are page names and directory names still relevant or "noticed" by Google?

2. Our site has pages that are almost identical*, because the same items are often multi-categorized different ways
and looked for under different 'names' by customers. The pages have small differences, e.g "widgets for doobeyramas" and "widgets for doubledoobeyramas".
Will Google penalize the site for this?
{* Different page titles and small text differences}

3. Is PR as important as content?
As to PR - is it still primarily higher PR-site inbound links lead to higher PR for the target site?

Thanks to anyone who replies..

:)

 

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