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"Google's reshuffling raised so many anxieties that webmasters in 2002 began to name the changes after hurricanes and infamous events. One particularly unpopular change Google rolled out in 2003 was dubbed "Florida" for the muddled ballot count in the 2000 presidential election."
"Everything you ever wanted to know about Google is right there on the (online) forums that the webmasters run," Norvig said. "There is a lot of truth in there, but there's also a lot of crazy stuff. We just don't tell them which is which."
Cīmon Norvig. Be generous and tell us "which is which" ;-)
"But ads can get expensive, and many Web surfers simply refuse to click on them"
Any guesstimates on how many?
It depends on the topic area.
We see click-thru rates
as high as 25% (1 click per 4 impressions)
and as low as .02% (1 click per 5000 impressions)
Ads for widgets get a lot of click thrus but widget ads get hardly any.