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The one given as an example is “on demand” which return’s a page with the organic search results altered by two thin horizontal lines after listing 5 and before 9. In place of of listings in places 6, 7, & 8, is a three ad listing by Comcast.
The only issue I have with this is now the playing field is reduced 50% so no longer will webmasters want top 10 results but now top 5 will be the benchamrk!
You heard it here first