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For a particular query, Google is displaying multiple links to internal pages for the top result. For example, if I'm querying Google for "widgets", the first result in displayed as follows:
Widget Homepage Title
Widget Description Snippet
widget product 1 - widget product 2 - widget product 3 - widget product 4
Where "widget product 1" links to an enternal page, as does "widget product 2" and so on.
I'm seeing the same format if I search the Google directory, but not if I search DMOZ. As I said earlier, I've never noticed this before, so was wondering if anyone else was seeing it. Where is Google getting these links from?
On the few serps I checked my site for the internal links were very reasonable, pointing to my generic product pages. I couldn't get enough examples to figure out exactly how they were doing it though.
It could be some very clever sector analysis. I can't see how they could do this accurate enough if it was based purely on onsite factors
Pretty darn cool.
Those who haven't seen it yet: a good test case is the search word 'www'. Search comes back with Yahoo on pos 1 and showing these additional links.
For my site they are using some of the text from the navigation bar as well as a deep link from the welcome message (body).
They have been tracking (throug the clicks being channeled over a redirect) who clicks on it for some time and I noticed the secondary result shifting about a lot more than usual. This might indicate what Google was measuring: the click through rate.
I'm also running their sitemap input thingie for some time now. That might be related as well.
Looks pretty cool indeed. So much that I actually fear it could blend in with the ads served above the result.
Still, I'm all smiles so far as I've noticed a sudden 5 fold increase for one day incoming clicks for my main keyword combo. I don't know if they are related.
- 5 fold would seem too much for just this small change.
- Before you try to get it for your site desperately: the effect is already wearing off.
I'm betting more on a mention of my subject on TV to be honest, much more likely for this pattern.