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Navigation diluting the meaning of pages



10:18 pm on Aug 7, 2005 (gmt 0)

10+ Year Member

I have a site with approximately 50 links in the navigation menus. Each of these links contains between 1 - 5 words.

Each end level page on the site is dedicated to 1 product and contains approximately 50 - 200 word descriptions.

The navigation is not displayed on these end level pages.

I am considering adding the navigation to the end level pages as i feel it will increase usability.
I am not sure if this is a good idea though as it will dilute the content on the page and thus may confuse the message the page gives the search engines.

For instance a page on green widgets currently contains 75 words describing green widgets. Adding the navigation to these pages will mean that the page will also contain 200 words of navigation text, which although is slightly related, may dilute the meaning of the pages.

If you understand my ramblings and have any thoughts please share.


2:53 am on Aug 9, 2005 (gmt 0)

10+ Year Member

In theory, Google should see the navigation and "factor it out" in favor of what differs between pages—the content. This is said, but to what degree it is true is another question.


4:30 am on Aug 9, 2005 (gmt 0)

10+ Year Member

Interesting. I hadn't heard that one before. Can anyone confirm / deny this? Any links to information sources on this would be great too.


6:55 am on Aug 9, 2005 (gmt 0)

10+ Year Member

Why not try it on a few pages and see what happens


9:43 am on Aug 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Why not search for similar pages and see the ratio of navigation/content. If the top pages are nav heavy then fear not.

I believe that the search engines are doing a better job with spotting navigation and duplicate content. It seems they are able to spot the difference and navigation is a neccessary part of any page so should not be penalised.


9:47 am on Aug 9, 2005 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I've had Adsense run on a page that was targeted for another page on the site because of of it being in the global navigation, but that's figured differently.

As suggested, I'd try it on only a couple of pages and see what happens. Sometimes navigation can help a site get picked up for odd search phrases that it wouldn't have otherwise.


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