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4:08 pm on Jul 19, 2005 (gmt 0)

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[ecommercetimes.com...]

Google's 5.65 billion U.S. queries placed it at the top of the Web ferret pack for the quarter, followed by Yahoo, with 4.65 billion queries and a 30.4 percent market share; MSN, with 2.39 billion queries and a 15.6 percent share; AOL/Time Warner, with 1.41 billion queries and a 9.2 percent share; and Ask Jeeves, with 934 million queries and a 6.1 percent share.

While Google's market share increased from the first quarter, when it was 35.9 percent -- as did Ask Jeeves' share, which climbed from 5.3 percent, and AOL's, which jumped from 9.1 percent -- Yahoo's share dropped from 31.2 percent and MSN's from 16.3 percent.

4:12 pm on July 19, 2005 (gmt 0)

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So much for the "everyone is abondoning Google" mantra.
4:26 pm on July 19, 2005 (gmt 0)

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More searches could also indicate a fall in quality - users are now needing to issue multiple queries to find what they want. The converse could also be true.

Queries do not necessarily indicate number of users or an increase/decrease in actual "use" of the engine.

4:28 pm on July 19, 2005 (gmt 0)

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Very interesting numbers -- Yahoo is not that far off Google, and MSN is not doing too bad... based on these numbers.

However what I am wondering about is the fact that Google is perceived (based on log analysis) as much better traffic driver than Yahoo and MSN taken together, even though the numbers imply that Y+M should drive more traffic then G.

4:38 pm on July 19, 2005 (gmt 0)

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You have to subtract the one billion queries that webmasters and site owners did during the bourbon update...trying to find their once highly ranked sites..lol..
4:42 pm on July 19, 2005 (gmt 0)

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"However what I am wondering about is the fact that Google is perceived (based on log analysis) as much better traffic driver than Yahoo and MSN taken together, even though the numbers imply that Y+M should drive more traffic then G. "

Yahoo has so many paid listings over the organic results its amazing anyone clicks on them.

4:44 pm on July 19, 2005 (gmt 0)

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Yahoo has so many paid listings over the organic results its amazing anyone clicks on them.

Sure, three is more than the two that Google has, but I'm not sure I'd classify it as "so many".

4:46 pm on July 19, 2005 (gmt 0)

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Wowsers, Yahoo is closer than I thought to Google....
4:56 pm on July 19, 2005 (gmt 0)

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I think Yahoo may get a boost as it is the SE of choice for the many auto backlink checkers that can do 1000s of quearies at a time. Since Google no longer shows all backlinks these programs have moved away from them.
4:58 pm on July 19, 2005 (gmt 0)

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backlink checkers

Yes, but think of how many auto-generated scripts (worms!) use Google too. I bet that number is far greater than backlink checkers on Yahoo. ;-)

I'm not on a tirade against anyone here, I just hate "number of queries". It's a really stupid metric.

5:04 pm on July 19, 2005 (gmt 0)

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These stats surprise me, I never thought Yahoo would be so close behind Google.

Based on what I hear, and my log files, I thought Google's results would be at least two times higher than Yahoo.

5:12 pm on July 19, 2005 (gmt 0)

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However what I am wondering about is the fact that Google is perceived (based on log analysis) as much better traffic driver than Yahoo and MSN taken together, even though the numbers imply that Y+M should drive more traffic then G.

I find this point to be very interesting as well. Where is all of the traffic from those very significant percentages of marketshare going?

When we do a stats thread, it's much more common to find people who have G way ahead (as is the case on 3 of my sites). Am I missing something or do others see the same patterns?

5:14 pm on July 19, 2005 (gmt 0)

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Read my first message in the thread.

Number of queries!= actual traffic

5:15 pm on July 19, 2005 (gmt 0)

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Agreed that Y appears close. Doesn't account for my logs though. One site with competative keyphrase #1 in G and Y, yet many more referrals from G. Wonder why?
5:21 pm on July 19, 2005 (gmt 0)

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Good news! After Bourbon Google search results have become pretty poor and all our sites recommend now yahoo.
5:40 pm on July 19, 2005 (gmt 0)

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Number of queries certainly means something different to us web geeks than it does to Joe Schmo sitting on Wall St. They want to hear about things like search volume increasing - that's a simple metric that they understand and intuitively expect from a search service. Those metrics serve a purpose, I suppose.

Google reports it's earnings on Thursday and the report will likely be full of these metrics.

6:12 pm on July 19, 2005 (gmt 0)

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A question that always lingered in my mind...

Yahoo releases search query volume on keywords and phrases, (inventory.overture.com), while Google does not.

Is it logical to use market share data to approximate keyword search volume on Google, or across the search engine arena in general?

For example, if Yahoo reports that "green widgets" was queried 5,000 last month - can I assume that the term was queried approximately 15,000 times across all engines? (based on their approximate 30% market share)

[edited by: avi_wilensky at 6:16 pm (utc) on July 19, 2005]

6:15 pm on July 19, 2005 (gmt 0)

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Presumably those stats are aggregates across the entire website. While Google's searches will almost all be Web searches, could it be that the statistics for Yahoo are in fact an aggregate of searches carried out in its hundreds of different niche channels and sections such as finance, property listings, news articles, music etc rather than pure Web searches. Yahoo being such a gigantic portal and information source in its own right means its visitors are more likely to stay on it, whereas Google visitors exit it after a search or two.

I have run many sites and major traffic fluctuations are always due to changes in my Google rankings, primarily because the amount of traffic from the other search engines is so much less.

Also I think the majority of technical people tend to use Google and are less inclined to click on ads. Less technical people and people who use the Internet infrequently might use Yahoo more and may be more inclined to click on sponsored listings, further reducing the amount of traffic exiting through Yahoo's Web search results.

And Yahoo do have significantly more sponsored listings than Google. When I search for web design in Yahoo, I get 4 sponsored listings on top, followed by a Yahoo shortcut to another section of their portal, which actually looks like a listing. There are also 2 sponsored listings below the 10 web search results and several more to the right of the results. Basically, half links on the page are non-Websearch results.

Perhaps these points offer an explanation as to why they get almost as many searches as Google but webmasters dont get to see that level of traffic.

6:24 pm on July 19, 2005 (gmt 0)

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Bakedjake said:
More searches could also indicate a fall in quality - users are now needing to issue multiple queries to find what they want. The converse could also be true.

Queries do not necessarily indicate number of users or an increase/decrease in actual "use" of the engine.

Which could apply to any of the search engines.

One engines traffic could go up because searchers are quickly finding what they want, so they use that engine more often.

Another engines numbers could go up because it takes more tries to find what you want.

6:29 pm on July 19, 2005 (gmt 0)

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Number of queries!= actual traffic

True, but this implies _very_ different quality of search results. Personally I think MSN is better than Google in at least some searches, perhaps not on par overall but it certainly not twice as bad. The only reason I thought traffic from MSN is low because too few people use it.

6:42 pm on July 19, 2005 (gmt 0)

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What is the source of those information? Who was collected those information?
7:11 pm on July 19, 2005 (gmt 0)

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Webside story also says that June, Google sent out the highest number of referrals in history.
52.23 percent.

Todays DMNews (I don't think there is a online edition):

"they generate more than half of all online referrals in the US and more than 90percent in some european countries".

7:12 pm on July 19, 2005 (gmt 0)

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I dident think yahoo was that close to google, but ok.
7:19 pm on July 19, 2005 (gmt 0)

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Those numbers for Y! & MSN marketshare seem way to high. That % breakdown is not seen across any client sites.

It almost seems like people would have to be searching on MSN & Yahoo but not clicking anything. Google always blows away Overture for a similar paid keyword list and MSN + Y! search referrals on a given site rarely, if ever equal what Google sends.

7:32 pm on July 19, 2005 (gmt 0)

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I wonder how many "hits" each search engine had?

<tongue firmly in cheek />

7:34 pm on July 19, 2005 (gmt 0)

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I have to agree - looking at my logs, Google has a MUCH bigger market share than that!

If it was just me - ok, that's just a single data point - but I'm not seeing too many people on this thread saying

"Hey - we get loads more traffic from MSN/Yahoo than from Google."

So where does all the MSN/Yahoo traffic go?

7:35 pm on July 19, 2005 (gmt 0)

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Based on what I hear, and my log files, I thought Google's results would be at least two times higher than Yahoo.

Well, it's probably skewed with lots of websites like mine: we get traffic mainly from Yahoo & MSN, not google.

8:46 pm on July 19, 2005 (gmt 0)

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Could it be that yahoo and msn are more like portals: You go them not only for searching, but for checking your eMail-mailbox and other services? I remember that in Germany a few years ago t-online showed up in such statistics as "the marketleader in searches". The truth was: Most customers of the provider t-online got their browser from them - with the portal of t-online as the default starting-page. Visiting Yahoo could have other purposes than using Yahoo's searchengine...

Otherwise there should be a closer correlation with log-file results. Who is searching without clicking on the results? It doesn't make sense!

9:05 pm on July 19, 2005 (gmt 0)

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Google is only doing 62 million searches a day? Given the population of the Internet, the popularity of Google, and how many times many people use Google each day (about 100 searches a day for me) I am really surprised at that. Also, I read a few years back that Google was doing 150-200 million searches a day.. so what's up with that? Or is the 5 billion searches per day rather than per quarter? If so, that would seem similarly surprising. What's the deal with the numbers?
9:08 pm on July 19, 2005 (gmt 0)

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#2's figures being that close to #1 leads me to the conclusion, that Yahoo! and most probably also MSN? are performing some one handed statistic tuning by searching themselves;)

If Y&M don't send their searching users to a NUL device, all traffic landing stats prove that the above number of search queries is plain false, or that I can't interpret stats correctly.

Or do we discuss a Google understatement?

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