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Goolge PR for Inbound and Outbound Links

Weighting inbound and outbound links.

   
11:57 am on Jul 19, 2005 (gmt 0)

10+ Year Member



Perhaps someone can point me to were this was previously discussed but I have a question regarding reciprocal links.

What is the importance of an Inbound Links PR?
What is the importance of an Outbound Links PR?

Say my sites index page is PR6 the other sites index page is PR6. But the linking pages are PR4 for my site and PR1 at their site. Does this negatively affect my PR or is it fine as long as my link leads to a site of equal or great PR?

1:29 pm on Jul 20, 2005 (gmt 0)



In a nutshell, OGL/OBL have little or nothing to do with PR, it's the IBL's (links to YOU) that have to do with PR.

There's a lot of info on that in the PR update thread where specific questions MIGHT be answered.
[webmasterworld.com...]
PR isn't making any sense right now.

9:14 am on Jul 22, 2005 (gmt 0)

10+ Year Member



Read my post #10 in thread: [webmasterworld.com...]

In this post I speculate how could the mechanism of outbounds rewarding work, and it has nothing to do with PageRank.

Inbound links help you in two ways:
1 - they give you higher PageRank
2 - they add you relevancy on given keywords

Outbound links can possibly help you in one way:
1 - add more relevancy on given keywords

But there is a possibility, that both links are involved in things connected with TrustRank - links from especially trusted sites, like DMOZ, help more than it could normally help to have a link from the same PR and the same subject page. And linking out to bad sites is said to hurt your site, so there are speculations that linking to on-topic sites trusted by Google might help more than linking to just on-topic sites.

10:09 am on Jul 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's worth pausing for a few moments to reflect on the original definition of pagerank:

"PageRank can be thought of as a model of user behavior"
[www-db.stanford.edu...]

Counting links is a naive first-attempt at modeling user behavior -- as they say: "We assume there is a "random surfer" who is given a web page at random and keeps clicking on links, never hitting "back" but eventually gets bored and starts on another random page."

No one in their right minds would use that starter assumption any more. No reason to assume Google does either. But, however they are measuring it, it'll still be "PageRank" if it models user behavior.

As a slightly less than random surfer, I'd never revisit a site that has only IBL -- that's like driving up a dead end. I'd revisit sites that offer me quality onward destinations. I very much hope that PageRank (however calculated) is modeling that.

11:23 am on Jul 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In a nutshell, OGL/OBL have little or nothing to do with PR, it's the IBL's (links to YOU) that have to do with PR.

I would put it slightly differently. Without going into too much detail ...all the OGLs on your page carry some PR with them. The PR of the page and the number of OGLs affect how much of PR each link carries. The more the links on the page the less value each one holds. Assuming that some of the links on the page go to other locations on your site your overall PR will be reduced the more OGLs you have to third party sites.

Bear in mind that tPR (toolbar PR) is not a good reflector of SERPS and traffic (which is what ultimately counts for most webmasters). Quite often a low PR page will outrank a higher PR page in search results.

I'd rather have a link from a PR1 page that is on topic and has only 5 OGLs than a PR4 page that is on an unrelated subject and has hundreds of OGLs.

Wizard is spot on.

12:53 pm on Jul 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wizard:

Inbound links help you in two ways:
1 - they give you higher PageRank
2 - they add you relevancy on given keywords

Outbound

Add more relevancy to given keywords

Thougth internal links weren't mentioned.
I'd like opionion of experts about that. Indeed anchor text using related keys help. My question is about how adding several links to each of your internal pages (because if you add more content in new pages you need more internal links) in menú navigation for instance, affect.

From those mentioned benefits, those internal links will divide your actual PR making it lower to each page? Or will strenght your site because is there more content and related words?

Is there a balance we all should keep between amount of pages, internal links and external links, ( or even, inbound external links)?

3:21 am on Jul 25, 2005 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I do my internal links by topic so I only interlink between the topic and to the main pages. If a topic gets too large I divide it into two parts based on subject matter.

It did seem like too much interlinking or any kind of linking hurt a bit. It didn't hurt the page itself so much as it seemed to weaken the strength of the link so the next page didn't inherit as much PR.

But then this is only how it appeared to me plus these things continually change.

12:56 pm on Jul 25, 2005 (gmt 0)



I would put it slightly differently. Without going into too much detail ...all the OGLs on your page carry some PR with them. The PR of the page and the number of OGLs affect how much of PR each link carries. The more the links on the page the less value each one holds. Assuming that some of the links on the page go to other locations on your site your overall PR will be reduced the

STILL hounding me, eh? That's NOT what I meant. I meant OGL's to OTHER websites. OGL's to your other pages are not "outgoing" links, they are internal links. Now, is what you're saying is that real OUTgoing links, external links on a given page can HURT your own PR of your given page?