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A great place to start is by reading this classic post:
I'm now buried on the 4th page.
What's driving me batty is a competitor who has a huge really tremendous block of keyword phrases separated by comas following a (This site is about:) is now ranking in the top 8 for zillions of phrases.
There is definitely a new filter in place but it's clearly not filtering out keyword stuffing. This is as bad as Florida as far as I can see.
I've sent a few e-mails to email@example.com.
"Ok Googley Google. The new filter isn't human and is missing major keyword stuffing spam.
I'm hoping a human sees this so the filter can be tweaked.
This site ranks first page for [keyword phrase] due to obvious repetitive blocks of non sentence keywords. I fell over laughing when I saw just how blatant this really is.
My page is very relevant and acclaimed by my visitors. It's now a supplementary page and has all but dropped from the serps.
I'm sorry but the "new" filter is filtering out the good stuff.
Sincerely - a sour grapes SC Realtor and webmastress.
[edited by: Woz at 3:20 am (utc) on July 5, 2005]
[edit reason] No Specifics please, see Tos#13 [/edit]
...yes i have seen huge swings in rankings for many sites...most notably index page cross link networks...
Good catch, soapystar.
Many people crosslink their duplicate content networks and believe there's nothing wrong with that. It's easy to talk yourself into believing this is ok, to rationalize it.
I genuinely believe that a vast majority of people caught up in crosslinking penalties aren't guilty of doing anything more than cutting corners. We do it all the time, like slowing down at a stop sign instead of coming to a full stop. Which is why it's not surprising to see them pop up in Google update threads asking what the heck is going on. Is it self-delusion or they just didn't know? I think it's "they just didn't know."
Crosslinking has been going on for years, as well as the penalties. Yet there's always a new crop coming up doing it. Maybe this will teach a lesson to this year's crosslink spammers, but what about next year's batch?
also dont understand
don't link, full stop, all our incoming links (apart from 4 which are recipricols)
dont link full stop but you have 4 recips?