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We've improved but ranking went down...

Google Rank

6:17 pm on Jun 11, 2005 (gmt 0)

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joined:Apr 3, 2004
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My web firm hosts several clients using our domain with subdirectories (www.domain.com/subdirectory)-- we also operate several popular community portals using forwarded domain names. For 2 years Google ranked several of our sites as "5" -- Recently I noticed that Google re-discovered and deep-crawled two of our very popular community message boards -- the footer in every messageboard page links back to our main site. After this deep-crawl Google dropped the rank of every one of our sites down to "4" and our "4"s to "3" -- all at the same time and when I did a check on backward links, Google now shows over 100 message board pages in addition to the various other sites which link back to us -- these were not new pages -- they've been there and linked for years, but Google never crawled them. The part that is really inconsistent is that the number of visitors to all pages has gone up dramatically over the last few months and we've moved from 1 million+ in Alexa to 300 thousand+ which is a big change despite the Google drop in rank -- BTW the number of Google referrals has actually improved overall and we've not lost any of our best listings in Google despite the rank change -- In fact as a result of discovering the messageboards we're now getting many new Google referrals to the messages. I just don't understand Google penalizing our ranking at this time. If anyone can shed light on this, I would love to read it.
2:30 pm on June 13, 2005 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 21, 2004
votes: 380

I think you are referring to the toolbar PageRank. Toolbar Pagerank is different from Pagerank and Pagerank does not guarantee rankings in the serps.

You are actually in a much better position now. Since Google has found your deep content, I would guess that you are now getting traffic for 3-4 word search terms. There may not be alot of traffic for each term, but the aggregate traffic of these long terms is very nice. Also there is much less competition for these terms and they are generally more stable. In other words it may not be glamorous but you are now getting more traffic and its quality traffic.


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